Oxify
A sold-out product page is a customer with their card out and nowhere to put it. Take preorders on out-of-stock and upcoming products, collect a deposit or the full amount, and email everyone else the moment it lands.
Merchants running Oxify apps
You paid the same acquisition cost to land this visitor as you did for any other. They wanted the product enough to reach the page. Then Shopify greyed out the button and the visit was worth nothing — and the demand you just proved existed went to a competitor who had stock.
This is not only about recovering a lost order. It changes how you buy inventory.
The shopper is on the page with intent today. In three weeks they will be somewhere else.
A deposit taken at preorder is working capital you did not have to borrow.
Preorder volume is the only honest forecast you will ever get for a new product.
Every signup is a customer you can email — not a visitor who left with nothing.
The preorder button appears automatically when stock hits zero, with a badge and a clear delivery expectation so nobody is surprised later. Set it per product, per collection or store-wide.
Set expectations hard: the delivery date on the button is what prevents the ticket three weeks later.
Charge the full amount, a fixed deposit, or a percentage now with the balance later. It lowers the commitment for the customer and turns your restock into something the customer funds rather than something you gamble on.
The cash-flow argument: a 30% deposit across a preorder run often funds the purchase order itself.
Not everyone will wait, and not every product should take preorders. For those, a waitlist captures the email and sends an automatic alert the moment inventory returns — to a list of people who have already told you exactly what they want.
The highest-converting email you send: requested by the recipient, about one product, at exactly the right moment.
Preorder is not only a stockout tool. Open a product for preorder ahead of launch and you get demand data, early revenue and a launch-day audience — before committing to a manufacturing run.
Better than a forecast: preorder volume is demand people paid to express.
Out of stock is not one situation. Coming soon, sold out, restocking and discontinued are four different problems with four different right answers.
Preorder before launch, with a cap and a scheduled open date.
Preorder with a deposit and a clear delivery date.
Waitlist capture with an automatic restock alert.
The alert goes out and the waitlist converts.
Whether you should take a deposit, the full amount, or just an email depends on how confident you are about the date. Here is where we’d point you first.
Long lead times and production runs sized to demand.
Start with: Preorder with a 30% deposit and a capped quantity, so the run is funded and never oversold.
Hype, scarcity and a known launch date.
Start with: Scheduled preorders opening ahead of launch, with early-bird pricing and a hard cap.
Frequent stockouts on predictable bestsellers.
Start with: Back-in-stock alerts rather than preorders — the restock is close enough that an email beats a deposit.
Preorder and back-in-stock are usually two separate paid apps, and deposits are almost always the feature that forces you onto a higher plan.
| Capability | Typical preorder app | Oxify |
|---|---|---|
| Preorder button & badge | Usually included | Included, free |
| Deposits / partial payments | Almost always a paid tier | Included, free |
| Split payments | Often paid | Included, free |
| Back-in-stock alerts | Usually a separate app | Included, free |
| Per-variant waitlist | Often paid | Included, free |
| Preorder on never-stocked items | Sometimes | Included, free |
| Quantity caps | Often paid | Included, free |
| Preorder-specific discounts | Often paid | Included, free |
| Scheduled preorder windows | Often paid | Included, free |
| Order or email cap | Common on free tiers | None |
| Price | Free tier, then $10–$40/mo | Free |
Comparison reflects the common free-versus-paid split across popular preorder and back-in-stock apps on the Shopify App Store. Competitor features and pricing change — re-check before quoting this.
No developer, no theme edits, no republish.
Add the app from the Shopify App Store. It connects through an app embed block — no theme files touched.
Preorder automatically at zero stock, or manually on specific products and collections.
Full payment or a deposit, plus the delivery expectation the customer will see.
Enable back-in-stock alerts for anything you would rather not preorder, then publish.
Deposits and back-in-stock alerts are the two features almost every competitor charges for, usually as separate apps. Both are included here at no cost.
No trial to expire, no credit card, no usage cap and no “upgrade to unlock” on any feature listed here.
Install freeWhen you want to raise average order value rather than just fix one surface, our paid app covers the product page, the cart, the sticky cart and post-purchase from one install — from $9.99/month with a 30-day ROI guarantee.
See Cart Drawer & UpsellsThis one launched recently and has no reviews yet. We would rather tell you that than borrow credibility from our other apps — here is what we can honestly point to instead.
Recently launched — no reviews yet
1,000+ stores run one or more Oxify apps. The support team behind this one is the team behind our 4.9-rated apps.
Installs as an app embed block, so trying it costs you nothing and uninstalling leaves nothing behind.
There is no trial, no card and no contract — if it doesn’t suit your workflow you have lost ten minutes.
Capturing the demand is the first half. These free apps handle the second.
Also free. Counts down to when preorders close or when the product ships.
Also free. Announces the restock or the preorder window above every page.
Our paid app — raise the value of the preorder with gift tiers and in-cart cross-sells.
Free, every feature, about ten minutes to set up. No trial to expire and nothing to cancel.
It replaces the greyed-out button on an out-of-stock or upcoming product with a working preorder button, so you can take the order — and optionally a deposit — before the stock exists.
Take a deposit when the delivery date is uncertain or the item is expensive; it lowers the commitment and reduces cancellations. Take the full amount when the date is firm and close. A 20–30% deposit is the common middle ground and often funds the purchase order itself.
A preorder takes the money now for later delivery. A back-in-stock alert takes only an email and notifies them when it returns. Use preorders when you know roughly when it lands; use the waitlist when you don’t.
Yes. Open preorders on an upcoming product ahead of launch, which gives you demand data and early revenue before you commit to a manufacturing run.
Set a quantity cap per campaign. Preorders close automatically once it is reached, which matters most on limited runs where overselling means refunding.
When the product is ready to ship. The customer sees the full breakdown — deposit now, balance later — before they commit.
Yes. A customer waiting for a medium in navy is alerted when that variant returns, not when any variant does.
Preorder items are flagged on the order so your team can see what is shipping now and what is waiting. It is worth setting the expected dispatch date accurately — that field prevents most of the support email.
Unlimited. There is no cap and no per-email charge.
No. There is no code to paste and no Liquid to edit — the app installs as an app embed block and everything after that is a visual editor.
Yes. It runs on Online Store 2.0 themes including Dawn, Horizon, Impulse, Prestige, Motion and Warehouse, and on most older themes too.
No. It is a small CDN-delivered script that loads asynchronously and does not block rendering or your buy button.
Everything is removed cleanly. Because it installs as an app embed block rather than editing theme files, there is no orphaned Liquid left behind to clean up.
The app requests only the Shopify scopes it needs to function. We do not sell data, and everything is deleted on uninstall in line with Shopify’s data-retention requirements.
Free. Every feature described on this page is included at no cost, with no usage cap and no paid tier hiding behind it. We also build a paid cart-drawer app, and free apps are how most merchants find us — but you are never required to install it.
