The CPA calculator shows what your CPC (cost per click) and site conversion rate need to be in order to remain under your target acquisition cost. The blue areas are below your target CPA and the red are above.
CPA, or Cost Per Acquisition, is a key marketing metric that measures how much you spend (on average) to acquire one paying customer or desired conversion.
It helps marketers monitor the efficiency of their campaigns and assess whether customer acquisition is profitable.
Our CPA calculator uses three inputs:
Average CPC (Cost Per Click): The average amount you pay for each click in your ad campaigns
Site Conversion Rate: The percentage of clicks that convert into sales or leads
Target Acquisition Cost: The benchmark cost per customer you aim for
Based on these, the calculator computes your Calculated Acquisition Cost.
If the result is less than or equal to your target CPA, it falls in the “safe zone” (blue). If it exceeds your target, it shows as red — meaning your current metrics are too expensive.
This visual feedback helps you quickly identify whether your CPC or conversion rate needs adjustment.
Campaign evaluation: See whether your current ads are profitable.
Budget planning: Know how much you can afford to bid per click.
Optimization guidance: Understand whether to focus on lowering CPC, improving conversions, or both.
Quick forecasting: Estimate the impact of changes in conversion rate or ad spend on your CPA.
Improve ad creatives & copy: Better relevance leads to higher click-throughs.
Refine ad targeting: Focus on high-intent audiences.
Optimize landing pages: Reduce friction, speed up page load, and simplify checkout.
Test offers & messaging: Sometimes small tweaks yield big gains.
Use retargeting & upsell strategies: Boost average order value to offset higher acquisition costs.
Instant install
Boost AOV
Easy Setup
