Shopify stores that add product video convert at about 4.8 percent. Stores without it sit closer to 2.9 percent. That is a big gap, and shoppable video is the fastest way to close it. The difference between a normal video and a shoppable one is simple: a normal video plays, a shoppable video sells. The shopper taps a product inside the clip and it drops into the cart while the video keeps running.
The trouble is there are dozens of these apps, and they do not cost the same way. Some charge a flat fee. Others bill you by video views, which can hit you with a surprise bill the moment a post goes viral. We pulled live App Store ratings, install counts, and pricing from each app’s own pages to sort the strong ones from the rest. Here are the best shoppable video apps for Shopify right now, plus a simple way to pick the right one.
What to look for in a shoppable video app
Before you install anything, check these four things. They separate a real sales tool from a page-speed problem.
- Pricing style. Flat monthly fee or per-view billing? Per-view sounds cheap until traffic spikes. Know which one you are signing up for.
- Speed impact. Video files are heavy. The best apps use lazy loading so your store stays fast. Run a Lighthouse check before and after you install.
- Mobile feel. Around 75 percent of video views happen on phones. The player should autoplay vertically and resize on a small screen.
- Content sources. The easiest video to add is one you already made. Pick an app that imports from TikTok, Instagram Reels, and YouTube in a click.
The one trap most store owners miss: per-view pricing
Here is the part nobody warns you about. Many popular apps charge by video views, not by sales.
One merchant shared a painful story. After a post blew up on Instagram, they pulled in over 100,000 visitors fast and got hit with a bill close to 957 dollars, because the app counted page views instead of actual video plays. They switched apps the same week.
So ask one question before you install: am I paying for views or for value? A flat fee is predictable. A per-view fee can spike with no warning. Keep this in mind as you read the list.
Quick comparison
| App | Rating | Install base | Starting price | Pricing style | Best for |
|---|---|---|---|---|---|
| Tolstoy | 4.7 to 4.9 | ~10,000 stores | Free, paid from ~$19/mo | Per-view overages | Most features and AI |
| ReelUp | 4.9 to 5.0 | ~6,500 stores | Free, paid from $29.99/mo | View-capped tiers | Fast TikTok-style feeds |
| Whatmore | 5.0 | ~4,300 stores | Free, paid from $29/mo | View-capped tiers | Daily auto-sync from social |
| Moast | 5.0 | ~2,500 stores | Free, Pro $15/mo | Flat, unlimited views | Generous free plan |
| Reelfy | 4.8 | ~2,400 stores | Free, flat plans | No per-view fees | Budget and predictable cost |
| Videowise | 4.7 to 4.8 | ~1,900 stores | Free, paid from $19/mo | Usage-based | UGC galleries at scale |
| Sauce | 4.6 | ~800 stores | From $50/mo | View-capped tiers | All-in-one social commerce |
| Vidjet | 5.0 | growing | From $49/mo | Flat tiers | Most layout formats |
| Video Slider by Doran | 4.9 | ~300 stores | Free plan | Flat plans | Budget and multi-language |
Ratings, installs, and prices verified from live App Store and developer pages in 2026. Plans change, so always check the listing before you install.
The best shoppable video apps for Shopify
1. Tolstoy: Shoppable Video and UGC
Best for stores that want the widest feature set and AI help.
Tolstoy is the install leader, used on roughly 10,000 stores. It does shoppable galleries, stories, TikTok-style reels, quizzes, and even AI-generated product videos from one dashboard. Its AI player can match video content to the right product page on its own and adjust the layout based on how visitors behave.
- Rating: around 4.7 to 4.9 stars depending on the listing
- Pricing: free plan, paid from about 19 dollars per month, with per-view overage charges on higher tiers
- Standout: the AI player and the deepest feature set here
- Watch out: this is the per-view model behind the surprise-bill stories, so read the overage terms
Great for a team with an active social presence. Heavier than a small store needs.
2. ReelUp: Shoppable Videos and Reels
Best for stores that want social video on the page without slowing it down.
ReelUp keeps it focused. It turns your TikTok and Instagram clips into shoppable feeds, and it is known for near-zero impact on load speed, which is rare for a video app. The widgets copy the vertical scroll people already know from social apps, so there is almost no learning curve.
- Rating: 4.9 stars from 270-plus reviews, on roughly 6,500 stores
- Pricing: free forever plan with 100 views per month, Basic at 29.99 dollars, Premium at 99.99 dollars, Elite at 199 dollars per month
- Standout: autoplay carousels and a story widget that load fast
- Watch out: plans are capped by monthly views, so a big spike can push you up a tier
If your whole plan is “put my social clips on product pages,” this is a strong, simple pick.
3. Whatmore: Shoppable Videos and Reel
Best for stores that post to social often and want their site to stay fresh on its own.
Whatmore is one of the highest-rated apps in the category, and its edge is automation. Connect your TikTok and Instagram, and it pulls in your newest clips every day, then uses AI to tag products inside each one. So your store stays current without you importing a thing. It also has a Meta Pixel integration, which helps if you run paid social.
- Rating: 5.0 stars from around 396 reviews, on roughly 4,300 stores
- Pricing: free plan with up to 500 video clicks per month, paid from 29 dollars per month
- Standout: daily auto-sync that keeps your videos fresh hands-free
- Watch out: auto-tagging only starts on the Growth tier and up
Reviewers in apparel and beauty repeatedly mention fast support and a clear ROI lift.
4. Moast: Shoppable Videos and UGC
Best for stores that want a real free plan with no view caps.
Moast turns your Reels, TikToks, and UGC into shoppable carousels, and its free plan is the most generous here: unlimited video views, no per-view fees. The widget is tiny at about 6KB, so it has almost no effect on page speed. It also pulls in star ratings from review apps like Judge.me and Loox, so social proof shows right on the video.
- Rating: 5.0 stars from 250-plus reviews, on roughly 2,500 stores, Built for Shopify
- Pricing: free plan with unlimited views, Pro at just 15 dollars per month
- Standout: unlimited free views and a feather-light widget
- Watch out: free tier caps you at 10 videos per widget, so big libraries need Pro
If you are watching costs but still want unlimited views, this is the value pick.
5. Reelfy: Shoppable Videos Reels
Best for budget-minded stores that want no per-view fees.
Reelfy places your TikToks, Reels, and UGC on product, collection, and home pages. It is mobile-first and markets a flat model with no per-view charges, which solves the biggest headache on this list.
- Rating: 4.8 stars from around 138 reviews, on roughly 2,400 stores
- Pricing: free plan, flat paid plans
- Standout: predictable pricing and lightweight sliders
- Watch out: smaller review count than the giants, so it is newer to the scene
6. Videowise: Shoppable Video and UGC
Best for bigger brands that live and breathe video.
Videowise is built for scale. It handles shoppable videos, UGC galleries, video quizzes, stories, and live shopping, and it pushes video beyond your site into email and the Shop app. It also pulls video reviews from tools like Judge.me and Loox.
- Rating: 4.7 to 4.8 stars from around 250 reviews, on about 1,900 stores
- Pricing: free plan, paid from 19 dollars per month, scaling with traffic
- Standout: heavy compression that keeps speed up even with lots of clips
- Watch out: pricing scales with usage, so plan for growth
Reviews from beauty, fitness, and apparel brands repeatedly praise the hands-on support team.
7. Sauce: Instagram, TikTok and UGC
Best for bigger brands that want social shopping, UGC, and influencer tools in one place.
Sauce is less a single video widget and more an all-in-one social commerce platform. It makes Instagram and TikTok posts shoppable, runs UGC campaigns, manages influencer partnerships, and has a Netflix-style video shopping feed called Sauce TV. It fits brands with a heavy social footprint that want one tool for everything.
- Rating: 4.6 stars from around 331 reviews
- Pricing: from 50 dollars per month, with a 7-day trial and no free plan
- Standout: the all-in-one mix of shoppable video, UGC, and influencer tools
- Watch out: the priciest entry here, and tiers jump fast, so it is built for scale not small stores
8. Vidjet: Shoppable Videos and Story
Best for stores that want the most layout options.
Vidjet holds a perfect 5.0-star rating, and the reason is format variety. It offers more than 10 display styles: stories, carousels, floating bubbles, video backgrounds, pop-ups, and inline players. You import in one click, pick a format, and publish across pages at scale. It also supports multi-language video tagging, which suits stores selling in more than one language.
- Rating: 5.0 stars from 100-plus reviews
- Pricing: from 49 dollars per month, no free plan
- Standout: the floating bubble format that follows the shopper as they scroll
- Watch out: no free tier, so it is not for stores just testing the water
Pick this once you already know video converts for you and you want maximum design control.
9. Video Slider by Doran
Best for new and budget stores that also sell in many languages.
Doran’s Video Slider is a simple, fast-rising pick. You upload videos or import from Instagram, tag products, and display them in five formats: carousel, grid, pop, popup, and stories. It serves videos through Shopify’s own CDN to keep speed up, and it supports over 250 languages, which is rare at this price.
- Rating: 4.9 stars from around 137 reviews
- Pricing: free plan available
- Standout: five widget styles plus heavy multi-language support, all on a free tier
- Watch out: smaller and newer than the leaders, with fewer integrations so far
A strong starter pick if you want shoppable video without a monthly bill on day one.
How to pick the right one in 5 steps
- Check your traffic. High or spiky traffic? Avoid per-view pricing or you risk a shock bill.
- List your video sources. Mostly TikTok and Reels? Any app here imports them. Filming your own? Make sure upload is easy.
- Test page speed first. Install on a few products and run a Lighthouse check before and after. Aim to keep the LCP change small.
- Match features to your size. Small store, keep it simple. Bigger team, Tolstoy or Videowise earn their price.
- Run a 30-day test. Pick your top five products, add video, and compare conversion rate against a control. No measurable lift? Cancel and try another.
A quick tip most people miss
Around 85 percent of social videos get watched on mute, and the same is true on product pages. So make your videos work with the sound off. Use text overlays, captions, or clear visual demos so the value lands even when nobody hears a word.
Where shoppable video fits in your funnel
Video gets people interested, but the sale closes in the cart. A great clip pulls someone in, yet if your cart is clunky you still lose them at the finish line. That is why shoppable video works best next to a strong cart experience.
Oxify Cart Drawer gives you a slide-out cart with upsells, frequently bought together, a free shipping bar, free gifts, and one-click post-purchase offers. So the buyer who came in through a video keeps adding more before checkout. It is rated 5.0 stars and Built for Shopify, with a free plan and a 14-day free trial. Pair the two and you cover both ends: video to spark the buy, and a smart cart to grow the order.
Frequently asked questions
What is a shoppable video app for Shopify?
It is an app that lets shoppers tap products inside a video and add them to cart without leaving the page. You import or upload clips, tag products, and the app handles the buy buttons and placement.
Do shoppable videos slow down my store?
They can, since video files are heavy. The best apps use lazy loading and compression to keep speed high. Always run a Lighthouse check before and after install and watch your LCP.
Which shoppable video app is best for a small store?
Start with a flat-rate or generous free plan so a traffic spike does not surprise you. Moast’s free plan gives unlimited views, and Reelfy uses flat pricing with no per-view fees. Save Tolstoy and Videowise for when you have a team and lots of video.
How much do shoppable video apps cost?
Most have a free plan. Paid plans usually run from about 10 to 50 dollars per month for small and mid stores, with enterprise tiers reaching 199 dollars or more. Watch for per-view billing on top of the base fee.
Can I use my TikTok and Instagram videos?
Yes. Every app on this list imports clips from TikTok, Instagram Reels, and usually YouTube, often with a one-click import.
How do I know if it is working?
Use the app’s analytics to track views, clicks, add-to-carts, and revenue per video. Run a 30-day test on your top products and compare conversion rates against pages without video.
Final word
Shoppable video closes the gap between “I saw it” and “I bought it.” Pick an app that matches your traffic and budget, dodge surprise per-view bills, and test page speed before you commit.
Then make sure the cart is ready to catch every shopper your videos send. Install Oxify Cart Drawer and Upsells free and turn video viewers into bigger orders.
