Comparison · Personalisation platform

Rebuy pricing vs Oxify

A $9.99 cart-and-upsell app against a full personalisation platform

Oxify publishes this comparison and makes Oxify Cart Drawer & Upsells.

The short answer

Rebuy is a site-wide personalisation platform — search, collections, merchandising, flows and A/B testing on top of the cart. Its all-in bundle, Platform One, is $534/mo. Oxify Cart Drawer & Upsells does the cart drawer, product page, post-purchase and Shopify Plus checkout parts of that from $9.99/mo, and does not attempt the rest.

At a glanceOxify Cart Drawer & UpsellsRebuy
App Store listingOxify Cart Drawer & UpsellsRebuy Personalization Engine
DeveloperOxify AppRebuy
On the App Store sinceJanuary 12, 2024May 23, 2019
Rating4.9 stars4.7 stars
Reviews40850+
Built for ShopifyYesNo
Starting price$9.99/mo$25/mo (one package)
Free planDevelopment storesDevelopment stores; Rebuy Monetize is free
Free trial14 days14 days

Checked against, October 2026

Where a vendor’s own site and its App Store listing disagree, price follows the App Store — that is what Shopify bills — and features follow whichever source documents them, with the caveat named in the row.

What Rebuy is

Where Rebuy fits

Rebuy Personalization Engine has been on the App Store since May 2019 and holds 4.7 stars across 850+ reviews; its listing does not carry the Built for Shopify badge. Calling it a cart app undersells it: the Smart Cart is one module inside a platform that also does AI search, collection merchandising, dynamic bundles, a bundle builder, re-order landing pages and cross-channel flows.

The Smart Cart itself is well specified — Rebuy documents a tiered progress bar, an announcement banner, buy-more-save-more, gift with purchase, AI-powered upsells and native switch-to-subscription, with 35+ pre-built integrations. It is not a thin cart bolted onto a search product.

That scope sets the price. Rebuy sells four packages — Cart & Merchandising, Checkout & Post-Purchase, Search & Collections, and Flows & A/B Testing — from $25/mo for one, priced by monthly orders, with 10% off two, 20% off three and 30% off all four. Platform One — every package, plus Premium Support with a dedicated CSM — is $534/mo billed monthly; Premium Support on its own is $499/mo. If you need AI search and collection merchandising, Oxify is not a substitute and this comparison ends there. If what you actually use Rebuy for is the Smart Cart, the upsells and the post-purchase offers, you are paying platform prices for two packages.

Pricing

Oxify vs Rebuy pricing

Both columns are the vendor's own published prices. Where a ladder is not published in full, the table says so rather than guessing.

What you are paying forOxify Cart Drawer & UpsellsRebuy
Entry point$9.99/mo, everything included$25/mo, one package
Cart + post-purchase$9.99/moTwo packages, priced on order volume, 10% off together
Everything the vendor sells$9.99 – $149.99/mo$534/mo (Platform One)
Premium supportIncluded; $299/mo Enterprise adds an account manager$499/mo add-on
Free tier for live storesNoneRebuy Monetize, earns $0.20–0.35+ per order

Rebuy does not publish a fixed per-tier ladder — package prices scale with monthly orders and are quoted through its pricing calculator. The published anchors, read on rebuyengine.com on 13 October 2026: $25/mo for one package, 10–30% off for bundling two to four, $534/mo Platform One, $499/mo Premium Support. Packages start with a 14-day trial; Platform One starts with a 30-day trial through Rebuy's sales team.

Features

Oxify vs Rebuy, feature by feature

The same rows on every comparison page, so a rival that covers more than Oxify shows it.

FeatureOxify Cart Drawer & UpsellsRebuy
Where it can sell
Product page upsellYesYes
Cart drawer upsellYesYes
Checkout upsellYesShopify Plus onlyYesShopify Plus only
One-click post-purchase upsellYesYes
Thank-you page offersYesYes
Cart drawer
Replaces the cart with a slide drawerYesYesSmart Cart
Sticky cart buttonYesYesTagged on its listing
Free-shipping progress barYesYes
Tiered rewards ladderYesUnlimited tiersYes
In-cart countdown timerYesYesTagged on its listing
Trust badges & payment iconsYesNo
Discount code field in cartYesYesTagged on its listing
Order notes in cartYesYesTagged on its listing
Terms & conditions checkboxYesYesTagged on its listing
Gift wrap add-onYesYesTagged on its listing
Cart sharingYesNo
Offers & discounts
Frequently bought togetherYesYes
AI product recommendationsYesYes
BOGO / buy X get YYesNo
Volume discounts & quantity breaksYesYes
Free gift with purchaseYesYes
Upsell with a discount attachedYesYes
Subscription upgrade in cartYesYesNative switch-to-subscription
Shipping protectionYesYes
Market-specific offersYesPer-market thresholds via Shopify MarketsNo
Built-in A/B testingNoYes
Platform
Built for Shopify badgeYesNo
No-code editorYesYes
Custom CSS / HTMLYesYes
Multi-languageYes8 languagesYes
Multi-currencyYesYes
Every feature on every paid planYesNoPackages priced à la carte

A cross means the feature is not documented on that app’s Shopify App Store listing or its vendor’s own site as of October 2026. Some vendors sell it as a separate app — where that is the case, the row says so.

The honest part

Where Rebuy is the better choice

No app wins every row. These are the reasons to pick Rebuy over Oxify.

AI search and collection merchandising

Rebuy personalises search results and collection ordering per shopper, and its Smart Collections module manages filters and campaigns without a developer. Oxify has nothing in this area and is not trying to.

Flows and A/B testing across the whole site

Rebuy's Smart Flows run rules and experiments across every surface, not just the offer widgets. Oxify has no experimentation layer at all.

Native switch-to-subscription and deep integrations

Subscription upgrades are built into the Smart Cart, with listed integrations including Attentive, Klaviyo, Okendo, Recharge, Tapcart and Yotpo. If your stack is already built around those, Rebuy slots in.

Rebuy Monetize is free money

Rebuy will pay you $0.20–0.35 or more per order to show third-party post-purchase offers, at no cost. No Oxify plan does that.

Decision

Which one should you pick?

5 scenarios, and the app that wins each one.

If this is youPickWhy
You need personalised search and collection merchandisingRebuyOxify does not do search or collections at all.
You use Rebuy mainly for the Smart Cart and upsellsOxifyThe same surfaces, without platform pricing.
You want to A/B test your offersRebuyRebuy has built-in experimentation; Oxify has none.
You are under 1,000 orders a monthOxify$9.99–$49.99 against a platform that starts at $25 for one package.
You want a dedicated CSMEitherRebuy's Premium Support is $499/mo (included in $534/mo Platform One); Oxify's $299/mo Enterprise plan includes a dedicated account manager.

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FAQ

Oxify vs Rebuy — common questions

How much does Rebuy actually cost?

Rebuy starts at $25/mo for one package (Cart & Merchandising, Checkout & Post-Purchase, Search & Collections, or Flows & A/B Testing), priced by monthly order volume, with 10–30% off for bundling. Platform One, which bundles every package with Premium Support, is $534/mo billed monthly. Premium Support bought on its own is $499/mo.

Is Oxify a full replacement for Rebuy?

No. Oxify Cart Drawer & Upsells replaces the Smart Cart, the upsell widgets, the post-purchase offers and Plus checkout offers. It does not do AI search, collection merchandising, site-wide flows or A/B testing. If you use those, Rebuy is not replaceable by Oxify.

Does Rebuy's Smart Cart do subscriptions?

Yes, natively — Rebuy documents switch-to-subscription inside the Smart Cart, alongside a tiered progress bar, announcement banner, buy-more-save-more, gift with purchase and AI upsells.

Does Rebuy have a free plan?

Yes, two. Development stores are free, and Rebuy Monetize is free for live stores — it shows third-party post-purchase offers and pays you $0.20–0.35 or more per order rather than charging you.

Can Oxify migrate a Rebuy Smart Cart setup?

The cart drawer, upsell rules and post-purchase offers can be rebuilt in Oxify, and the Oxify team will do that migration for you. Search, collection and flow configuration has no destination in Oxify.

Keep comparing

Other head-to-heads

Same tables, same sources, a different rival.

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