Rebuy pricing vs Oxify
A $9.99 cart-and-upsell app against a full personalisation platform
Oxify publishes this comparison and makes Oxify Cart Drawer & Upsells.
The short answer
Rebuy is a site-wide personalisation platform — search, collections, merchandising, flows and A/B testing on top of the cart. Its all-in bundle, Platform One, is $534/mo. Oxify Cart Drawer & Upsells does the cart drawer, product page, post-purchase and Shopify Plus checkout parts of that from $9.99/mo, and does not attempt the rest.
| At a glance | Oxify Cart Drawer & Upsells | Rebuy |
|---|---|---|
| App Store listing | Oxify Cart Drawer & Upsells | Rebuy Personalization Engine |
| Developer | Oxify App | Rebuy |
| On the App Store since | January 12, 2024 | May 23, 2019 |
| Rating | 4.9 stars | 4.7 stars |
| Reviews | 40 | 850+ |
| Built for Shopify | Yes | No |
| Starting price | $9.99/mo | $25/mo (one package) |
| Free plan | Development stores | Development stores; Rebuy Monetize is free |
| Free trial | 14 days | 14 days |
Checked against, October 2026
- Oxify Cart Drawer & Upsells on the Shopify App Store
- Rebuy on the Shopify App Store
- rebuyengine.com — products & pricing
Where a vendor’s own site and its App Store listing disagree, price follows the App Store — that is what Shopify bills — and features follow whichever source documents them, with the caveat named in the row.
Where Rebuy fits
Rebuy Personalization Engine has been on the App Store since May 2019 and holds 4.7 stars across 850+ reviews; its listing does not carry the Built for Shopify badge. Calling it a cart app undersells it: the Smart Cart is one module inside a platform that also does AI search, collection merchandising, dynamic bundles, a bundle builder, re-order landing pages and cross-channel flows.
The Smart Cart itself is well specified — Rebuy documents a tiered progress bar, an announcement banner, buy-more-save-more, gift with purchase, AI-powered upsells and native switch-to-subscription, with 35+ pre-built integrations. It is not a thin cart bolted onto a search product.
That scope sets the price. Rebuy sells four packages — Cart & Merchandising, Checkout & Post-Purchase, Search & Collections, and Flows & A/B Testing — from $25/mo for one, priced by monthly orders, with 10% off two, 20% off three and 30% off all four. Platform One — every package, plus Premium Support with a dedicated CSM — is $534/mo billed monthly; Premium Support on its own is $499/mo. If you need AI search and collection merchandising, Oxify is not a substitute and this comparison ends there. If what you actually use Rebuy for is the Smart Cart, the upsells and the post-purchase offers, you are paying platform prices for two packages.
Oxify vs Rebuy pricing
Both columns are the vendor's own published prices. Where a ladder is not published in full, the table says so rather than guessing.
| What you are paying for | Oxify Cart Drawer & Upsells | Rebuy |
|---|---|---|
| Entry point | $9.99/mo, everything included | $25/mo, one package |
| Cart + post-purchase | $9.99/mo | Two packages, priced on order volume, 10% off together |
| Everything the vendor sells | $9.99 – $149.99/mo | $534/mo (Platform One) |
| Premium support | Included; $299/mo Enterprise adds an account manager | $499/mo add-on |
| Free tier for live stores | None | Rebuy Monetize, earns $0.20–0.35+ per order |
Rebuy does not publish a fixed per-tier ladder — package prices scale with monthly orders and are quoted through its pricing calculator. The published anchors, read on rebuyengine.com on 13 October 2026: $25/mo for one package, 10–30% off for bundling two to four, $534/mo Platform One, $499/mo Premium Support. Packages start with a 14-day trial; Platform One starts with a 30-day trial through Rebuy's sales team.
Oxify vs Rebuy, feature by feature
The same rows on every comparison page, so a rival that covers more than Oxify shows it.
| Feature | Oxify Cart Drawer & Upsells | Rebuy |
|---|---|---|
| Where it can sell | ||
| Product page upsell | Yes | Yes |
| Cart drawer upsell | Yes | Yes |
| Checkout upsell | YesShopify Plus only | YesShopify Plus only |
| One-click post-purchase upsell | Yes | Yes |
| Thank-you page offers | Yes | Yes |
| Cart drawer | ||
| Replaces the cart with a slide drawer | Yes | YesSmart Cart |
| Sticky cart button | Yes | YesTagged on its listing |
| Free-shipping progress bar | Yes | Yes |
| Tiered rewards ladder | YesUnlimited tiers | Yes |
| In-cart countdown timer | Yes | YesTagged on its listing |
| Trust badges & payment icons | Yes | No |
| Discount code field in cart | Yes | YesTagged on its listing |
| Order notes in cart | Yes | YesTagged on its listing |
| Terms & conditions checkbox | Yes | YesTagged on its listing |
| Gift wrap add-on | Yes | YesTagged on its listing |
| Cart sharing | Yes | No |
| Offers & discounts | ||
| Frequently bought together | Yes | Yes |
| AI product recommendations | Yes | Yes |
| BOGO / buy X get Y | Yes | No |
| Volume discounts & quantity breaks | Yes | Yes |
| Free gift with purchase | Yes | Yes |
| Upsell with a discount attached | Yes | Yes |
| Subscription upgrade in cart | Yes | YesNative switch-to-subscription |
| Shipping protection | Yes | Yes |
| Market-specific offers | YesPer-market thresholds via Shopify Markets | No |
| Built-in A/B testing | No | Yes |
| Platform | ||
| Built for Shopify badge | Yes | No |
| No-code editor | Yes | Yes |
| Custom CSS / HTML | Yes | Yes |
| Multi-language | Yes8 languages | Yes |
| Multi-currency | Yes | Yes |
| Every feature on every paid plan | Yes | NoPackages priced à la carte |
A cross means the feature is not documented on that app’s Shopify App Store listing or its vendor’s own site as of October 2026. Some vendors sell it as a separate app — where that is the case, the row says so.
Where Rebuy is the better choice
No app wins every row. These are the reasons to pick Rebuy over Oxify.
AI search and collection merchandising
Rebuy personalises search results and collection ordering per shopper, and its Smart Collections module manages filters and campaigns without a developer. Oxify has nothing in this area and is not trying to.
Flows and A/B testing across the whole site
Rebuy's Smart Flows run rules and experiments across every surface, not just the offer widgets. Oxify has no experimentation layer at all.
Native switch-to-subscription and deep integrations
Subscription upgrades are built into the Smart Cart, with listed integrations including Attentive, Klaviyo, Okendo, Recharge, Tapcart and Yotpo. If your stack is already built around those, Rebuy slots in.
Rebuy Monetize is free money
Rebuy will pay you $0.20–0.35 or more per order to show third-party post-purchase offers, at no cost. No Oxify plan does that.
Which one should you pick?
5 scenarios, and the app that wins each one.
| If this is you | Pick | Why |
|---|---|---|
| You need personalised search and collection merchandising | Rebuy | Oxify does not do search or collections at all. |
| You use Rebuy mainly for the Smart Cart and upsells | Oxify | The same surfaces, without platform pricing. |
| You want to A/B test your offers | Rebuy | Rebuy has built-in experimentation; Oxify has none. |
| You are under 1,000 orders a month | Oxify | $9.99–$49.99 against a platform that starts at $25 for one package. |
| You want a dedicated CSM | Either | Rebuy's Premium Support is $499/mo (included in $534/mo Platform One); Oxify's $299/mo Enterprise plan includes a dedicated account manager. |
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Oxify vs Rebuy — common questions
How much does Rebuy actually cost?
Rebuy starts at $25/mo for one package (Cart & Merchandising, Checkout & Post-Purchase, Search & Collections, or Flows & A/B Testing), priced by monthly order volume, with 10–30% off for bundling. Platform One, which bundles every package with Premium Support, is $534/mo billed monthly. Premium Support bought on its own is $499/mo.
Is Oxify a full replacement for Rebuy?
No. Oxify Cart Drawer & Upsells replaces the Smart Cart, the upsell widgets, the post-purchase offers and Plus checkout offers. It does not do AI search, collection merchandising, site-wide flows or A/B testing. If you use those, Rebuy is not replaceable by Oxify.
Does Rebuy's Smart Cart do subscriptions?
Yes, natively — Rebuy documents switch-to-subscription inside the Smart Cart, alongside a tiered progress bar, announcement banner, buy-more-save-more, gift with purchase and AI upsells.
Does Rebuy have a free plan?
Yes, two. Development stores are free, and Rebuy Monetize is free for live stores — it shows third-party post-purchase offers and pays you $0.20–0.35 or more per order rather than charging you.
Can Oxify migrate a Rebuy Smart Cart setup?
The cart drawer, upsell rules and post-purchase offers can be rebuilt in Oxify, and the Oxify team will do that migration for you. Search, collection and flow configuration has no destination in Oxify.
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