Oxify vs Rebuy
A $9.99 cart-and-upsell app against a full personalisation platform
The short answer
Rebuy is a site-wide personalisation platform — search, collections, merchandising, flows and A/B testing on top of the cart. Its all-in bundle, Platform One, is $534/mo. Oxify does the cart drawer, product page and post-purchase parts of that from $9.99/mo, and does not attempt the rest.
| At a glance | Oxify | Rebuy |
|---|---|---|
| App Store listing | Oxify Cart Drawer & Upsells | Rebuy Personalization Engine |
| Developer | Oxify App | Rebuy |
| On the App Store since | January 12, 2024 | May 23, 2019 |
| Rating | 5.0 stars | 4.7 stars |
| Reviews | 35+ | 740+ |
| Built for Shopify | Yes | Yes |
| Starting price | $9.99/mo | $25/mo (single module) |
| Free plan | Development stores | Development stores; Rebuy Monetize is free |
| Free trial | 14 days | 14 days |
Checked against, July 2026
- Oxify Cart Drawer & Upsells on the Shopify App Store
- Rebuy on the Shopify App Store
- rebuyengine.com — products & pricing
Where a vendor’s own site and its App Store listing disagree, price follows the App Store — that is what Shopify bills — and features follow whichever source documents them, with the caveat named in the row.
Where Rebuy fits
Rebuy Personalization Engine has been on the App Store since May 2019 and holds 4.7 stars across 740+ reviews. Calling it a cart app undersells it: the Smart Cart is one module inside a platform that also does AI search, collection merchandising, dynamic bundles, a bundle builder, re-order landing pages and cross-channel flows.
The Smart Cart itself is well specified — Rebuy documents a tiered progress bar, an announcement banner, buy-more-save-more, gift with purchase, AI-powered upsells and native switch-to-subscription, with 35+ pre-built integrations. It is not a thin cart bolted onto a search product.
That scope sets the price. Rebuy's build-your-own pricing starts at $25/mo for a single module and scales with monthly orders. Platform One — every product, plus Premium Support with a dedicated CSM — is $534/mo billed monthly. Premium Support on its own is $499/mo. If you need AI search and collection merchandising, Oxify is not a substitute and this comparison ends there. If what you actually use Rebuy for is the Smart Cart, the upsells and the post-purchase offers, you are paying platform prices for three modules.
Oxify vs Rebuy pricing
Both columns are the vendor's own published prices. Where a ladder is not published in full, the table says so rather than guessing.
| What you are paying for | Oxify | Rebuy |
|---|---|---|
| Entry point | $9.99/mo, everything included | $25/mo, one module |
| Cart + post-purchase | $9.99/mo | Two modules, priced on order volume |
| Everything the vendor sells | $9.99 – $149.99/mo | $534/mo (Platform One) |
| Premium support | Included; $299/mo Enterprise adds a CSM | $499/mo add-on |
| Free tier for live stores | None | Rebuy Monetize, ~$0.20–0.35 per order earned |
Rebuy does not publish a fixed per-tier ladder — module prices scale with monthly orders and are quoted through its pricing calculator. The figures above are the published anchors: $25/mo entry, $534/mo Platform One, $499/mo Premium Support.
Oxify vs Rebuy, feature by feature
The same rows on every comparison page, so a rival that covers more than Oxify shows it.
| Feature | Oxify | Rebuy |
|---|---|---|
| Where it can sell | ||
| Product page upsell | Yes | Yes |
| Cart drawer upsell | Yes | Yes |
| Checkout upsell | Yes | Yes |
| One-click post-purchase upsell | Yes | Yes |
| Thank-you page offers | Yes | Yes |
| Cart drawer | ||
| Replaces the cart with a slide drawer | Yes | YesSmart Cart |
| Sticky cart button | Yes | No |
| Free-shipping progress bar | Yes | Yes |
| Tiered rewards ladder | YesUnlimited tiers | Yes |
| In-cart countdown timer | Yes | No |
| Trust badges & payment icons | Yes | No |
| Discount code field in cart | Yes | No |
| Order notes in cart | Yes | No |
| Terms & conditions checkbox | Yes | No |
| Gift wrap add-on | Yes | No |
| Cart sharing | Yes | No |
| Offers & discounts | ||
| Frequently bought together | Yes | Yes |
| AI product recommendations | Yes | Yes |
| BOGO / buy X get Y | Yes | No |
| Volume discounts & quantity breaks | Yes | Yes |
| Free gift with purchase | Yes | Yes |
| Upsell with a discount attached | Yes | Yes |
| Subscription upgrade in cart | Yes | YesNative switch-to-subscription |
| Shipping protection | Yes | Yes |
| Market-specific offers | YesPer-market thresholds via Shopify Markets | No |
| Built-in A/B testing | No | Yes |
| Platform | ||
| Built for Shopify badge | Yes | Yes |
| No-code editor | Yes | Yes |
| Custom CSS / HTML | Yes | Yes |
| Multi-language | Yes8 languages | Yes |
| Multi-currency | Yes | Yes |
| Every feature on every paid plan | Yes | NoModules priced à la carte |
Verified against both Shopify App Store listings in July 2026. A cross means the feature is not offered on that app’s public listing — where a vendor sells it as a separate app, the row says so.
Where Rebuy is the better choice
No app wins every row. These are the reasons to pick Rebuy over Oxify.
AI search and collection merchandising
Rebuy personalises search results and collection ordering per shopper, and its Smart Collections module manages filters and campaigns without a developer. Oxify has nothing in this area and is not trying to.
Flows and A/B testing across the whole site
Rebuy's Smart Flows run rules and experiments across every surface, not just the offer widgets. Oxify has no experimentation layer at all.
Native switch-to-subscription and 35+ integrations
Subscription upgrades are built into the Smart Cart, with native ties to Attentive, Klaviyo, Malomo, Okendo, Recharge and Route. If your stack is already built around those, Rebuy slots in.
Rebuy Monetize is free money
Rebuy will pay you roughly $0.20–0.35 per order to show third-party post-purchase offers, at no cost. No Oxify plan does that.
Which one should you pick?
Five scenarios, and the app that wins each one.
| If this is you | Pick | Why |
|---|---|---|
| You need personalised search and collection merchandising | Rebuy | Oxify does not do search or collections at all. |
| You use Rebuy mainly for the Smart Cart and upsells | Oxify | The same three surfaces, without platform pricing. |
| You want to A/B test your offers | Rebuy | Rebuy has built-in experimentation; Oxify has none. |
| You are under 1,000 orders a month | Oxify | $9.99–$49.99 against a platform that starts at $25 for one module. |
| You want a dedicated CSM | Either | Rebuy's Premium Support is $499/mo; Oxify's $299/mo Enterprise plan includes an account manager. |
Oxify vs Rebuy — common questions
How much does Rebuy actually cost?
Rebuy's build-your-own pricing starts at $25/mo for a single module and scales with monthly order volume. Platform One, which bundles every product with Premium Support, is $534/mo billed monthly. Premium Support bought on its own is $499/mo.
Is Oxify a full replacement for Rebuy?
No. Oxify replaces the Smart Cart, the upsell widgets and the post-purchase offers. It does not do AI search, collection merchandising, site-wide flows or A/B testing. If you use those, Rebuy is not replaceable by Oxify.
Does Rebuy's Smart Cart do subscriptions?
Yes, natively — Rebuy documents switch-to-subscription inside the Smart Cart, alongside a tiered progress bar, announcement banner, buy-more-save-more, gift with purchase and AI upsells.
Does Rebuy have a free plan?
Yes, two. Development stores are free, and Rebuy Monetize is free for live stores — it shows third-party post-purchase offers and pays you roughly $0.20–0.35 per order rather than charging you.
Can Oxify migrate a Rebuy Smart Cart setup?
The cart drawer, upsell rules and post-purchase offers can be rebuilt in Oxify, and the Oxify team will do that migration for you. Search, collection and flow configuration has no destination in Oxify.
Other head-to-heads
Same tables, same sources, a different rival.
- Oxify vs UpCartCart drawer
- Oxify vs AfterSellPost-purchase upsell
- Oxify vs KachingCart drawer
- Oxify vs iCartCart drawer
- Oxify vs SelleasyUpsell & cross-sell
- Oxify vs Monster CartCart drawer
- Oxify vs Amp Slide CartCart drawer
- Oxify vs ReConvertPost-purchase upsell
- Oxify vs Zipify OCUOne-click upsell