OxifyConversion rate uplift calculator
A free conversion rate increase calculator: see the revenue uplift from improving your conversion rate, monthly and annually — even slightly.
Your numbers
Uplift = visitors × rate change × AOV
Enter your monthly visitors, your average order value, and the conversion rates you are moving between. The calculator shows the revenue the change is worth, monthly and annually, and the relative uplift in per cent.
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Conversion uplift questions, answered
What is the formula to calculate revenue increase from conversion rate?
Revenue = visitors × conversion rate × average order value, so the uplift is visitors × (new rate − current rate) × AOV. With 20,000 monthly visitors, a $60 AOV and a move from 1.8% to 2.4%, that is 20,000 × 0.6% × $60 = $7,200 more revenue a month, the default in the calculator above.
What is conversion rate uplift?
The improvement in conversion rate between two periods or two versions of a page. It can be stated two ways: a move from 1.8% to 2.4% is +0.6 percentage points, or a 33% relative uplift (0.6 ÷ 1.8). Test tools usually report the relative figure, so check which one you are reading.
How do I calculate uplift between an A/B test's variants?
Divide the difference by the control: uplift = (variant rate − control rate) ÷ control rate. Then put both rates into this calculator to see what the winner is worth in revenue at your traffic, which is usually the number that decides whether to ship it.
How can I boost my conversion rate?
Remove friction where shoppers already intend to buy: a cart that shows shipping costs early, trust signals at checkout, fewer steps. Our cart drawer CRO fixes cover the cart, and the abandoned cart recovery apps guide covers what to do when shoppers leave.