Shopify's page builder category now holds 367 apps. Most guides rank the same five and skip the thing that actually costs you money: what the app injects into your theme, and what it leaves behind when you uninstall it.

This guide covers 19 apps — 13 page builders and 6 section libraries. Every star rating, review count, pricing tier and badge below was read from the live Shopify App Store on 3 August 2026. No copied numbers, no paid placements.

Checking by hand instead of copying last year's article turned up three things no other guide has caught. We'll get to those.

Quick answer (short on time?)

Most stores need fewer page builder pages than they think. Shopify's Online Store 2.0 theme editor already handles your homepage, product pages, collections and blog with native sections. Those load faster than anything a third-party builder produces, because there is no extra JavaScript to download.

Use a section library — Section Store (4.9★, 2,689 reviews) is the category leader — to extend your theme natively. Add a page builder only for campaign landing pages where you need pixel control: PageFly (4.9★, 5,653 reviews, best all-rounder, free plan), GemPages (4.9★, 3,952 reviews, best for CRO and funnels), or EComposer (4.9★, 3,356 reviews, best value for beginners).

On Shopify Plus with a design team? Replo or Shogun. Tightest budget? Pagetify from $9/month or LayoutHub from $14.99.

Three Things Every Other Guide Still Gets Wrong

We didn't set out to write a corrections piece. But when you check 19 listings by hand, things surface.

1. Beae is now Omnise. The app most roundups still list as "Beae Landing Page Builder" appears on the App Store as Omnise ✧ AI Page Builder (4.9★, 856 reviews). Every competing article we checked still calls it Beae.

2. Foxify was renamed and moved. It is now Foxify AI Landing Page Builder (4.9★, 290 reviews), at a different App Store URL than most articles link to.

3. Tapita's page builder no longer exists — but AI assistants still recommend it. This one matters.

Tapita's page builder listing returns a 404. Their App Store developer page lists two apps, both SEO tools. There is no Tapita page builder to install.

It is still recommended widely — by two of the guides currently ranking on page one for this keyword, and by AI assistants asked which Shopify builder is best for page speed.

It's worth knowing why this happens. App recommendations — in articles and in AI answers — are largely grounded on other published articles, and this category's articles are heavily recycled from one another. Once a stale fact enters that pool, it keeps circulating long after the app is gone. Check the App Store listing before you install anything, whatever recommended it.

One more thing worth stating, since no other guide does: all 19 apps below carry the Built for Shopify badge. That's Shopify's own bar for performance, design and integration quality. It's a genuine filter — the category has 367 apps and most don't have it — but it doesn't separate the 19 here from each other.

Do You Actually Need a Shopify Page Builder?

Read this before installing anything. It will save some of you $300 a year.

Before Online Store 2.0, Shopify themes were rigid. If you wanted a layout your theme didn't ship with, you hired a developer or bought a page builder. That's where this entire category came from.

That problem is mostly solved. OS 2.0 themes — Dawn, Horizon and every modern theme — let you add, reorder and configure sections on any page from the native theme editor. No app, no code, no monthly fee.

Here's the honest breakdown:

What you're building	What you actually need
Homepage	Native theme sections
Product pages	Native theme sections
Collection pages	Native theme sections
Blog	Native
A layout your theme doesn't include	A section library (often one-time cost)
Paid-ad landing page with pixel-level control	A page builder
Long-form sales page or product launch	A page builder
A/B testing landing page variants	A page builder

The pattern most experienced merchants land on: native sections for the store, a page builder for campaigns. Theme-native speed everywhere it matters, pixel control where you're paying for traffic.

The App Store rankings back this up. The most-reviewed app in Shopify's page builder category isn't a page builder — it's Section Store, a section library, at 2,689 reviews. Five more section libraries sit in the category's upper ranks. That's not a fluke; it's merchants answering this exact question.

How Page Builders Actually Affect Site Speed

This gets glossed over everywhere, so let's be precise about the mechanism.

A builder has to render your custom layout in the browser. Broadly, two ways:

Native Liquid output. The builder writes your design into your theme as Liquid — the same templating language Shopify themes use. The page renders like a normal theme section. Nothing extra loads. Fast path.

JavaScript overlay. The builder ships a JavaScript runtime that loads on the page and assembles your layout client-side. That runtime is extra bytes to download, parse and execute, and it typically runs after the browser has started painting. This is what drags LCP (Largest Contentful Paint) and causes CLS (Cumulative Layout Shift) — content jumping as the builder finishes.

Two practical consequences:

Uninstalling doesn't always clean up. If a builder injected code into your theme, removing the app can leave that code behind — and pages you built can break or render blank. Read the uninstall documentation before you build 40 pages on it. The same trap applies to any app that touches your theme, which is why we cover theme compatibility separately.

The builder is rarely your biggest speed problem. Ten tracking pixels, three chat widgets, an unoptimised hero image and four font families cost far more than any builder here. Fix those first. A fast builder can't compensate for a bloated stack.

All 19 Shopify Page Builder Apps Compared

Verified against live App Store listings, 3 August 2026. All 19 carry the Built for Shopify badge.

App	Rating (reviews)	Free plan	Paid from	Type	Best for
PageFly	4.9 (5,653)	Yes — 1 slot	$24/mo	Page builder	Best all-rounder
GemPages	4.9 (3,952)	Yes — 1 page	$29/mo	Page builder	CRO and funnels
EComposer	4.9 (3,356)	Yes — 1 page	$25/mo	Page builder	Beginners, best value
Section Store	4.9 (2,689)	Free to install	One-time, or $15/mo	Section library	Speed-first stores
Shogun	4.8 (1,871)	Draft mode only	$39/mo	Page builder	Enterprise teams
LayoutHub	5.0 (1,334)	Yes	$14.99/mo	Page builder	Template-first speed
Omnise (ex-Beae)	4.9 (856)	Yes	$19.99/mo	Page builder	Lightweight AI builds
AfterShip Page Builder	4.8 (533)	Yes	$35/mo	Page builder	Existing AfterShip users
Zipify Pages	4.6 (401)	No	$19/mo	Page builder	Direct-response sales pages
Instant AI Page Builder	4.9 (308)	Dev stores only	$39/mo	Page builder	Design-led teams
Foxify AI	4.9 (290)	Yes	$19/mo	Page builder	Niche-specific templates
G: Theme Sections & Blocks	4.8 (270)	Free	Free	Section library	Zero-budget sections
OT Section	5.0 (269)	Free to install	One-time	Section library	200+ premium sections
Replo	4.7 (171)	Yes — no time limit	$119/mo	Page builder	$1M+ DTC brands
Section Star	4.9 (166)	Free	Free	Section library	Sections plus bundles
Design Packs	5.0 (85)	Yes	$24.99/mo	Section library	Metafield-driven sections
Pagetify	5.0 (69)	Free to install	$9/mo	Page builder	Cheapest paid builder
Hypervisual	5.0 (45)	Trial only	$9.95/mo	Page builder	Speed-focused builder
Oxify Section	5.0 (7)	Free to install	One-time per section	Section library	No-subscription sections

Part 1 — The Page Builders

1. PageFly — Best Shopify Page Builder Overall

PageFly Landing Page Builder Shopify app listing

4.9 out of 5 · 5,653 reviews · Free (1 published slot) · Builder $24/mo · Accelerate $99/mo · Enterprise $299/mo.

PageFly is the most-reviewed page builder on the App Store by a wide margin, and it earns it. The editor gives genuine pixel-level control, the template library is deep, and the mobile editing controls are the best here — which matters, because that's where most of your traffic converts or doesn't.

Pros: Free plan gives full editing on one page · separate desktop/tablet/mobile controls rather than a single responsive guess · built-in analytics, A/B testing and heatmap preview · 24/7 live chat on every plan including free · custom HTML/CSS/JS when you need to break out.

Cons: The option count is a real learning curve — expect a few hours before you're fluent. The jump from $24 to $99 for unlimited pages is steep if you're mid-sized.

Worth checking: PageFly's own marketing cites a much higher review figure than the 5,653 on its App Store listing. We use the App Store number throughout, because that's the one you can verify yourself.

2. GemPages — Best for Conversion Rate Optimization

GemPages Landing Page Builder Shopify app listing

4.9 out of 5 · 3,952 reviews · Free (1 page) · Build $29/mo (unlimited pages) · Optimize $59/mo · Enterprise $199/mo.

GemPages is built around conversion rather than design for its own sake. Templates are organised by what a page is meant to do, and AI Image-to-Layout — upload a screenshot or mockup, get an editable Shopify page — is the most genuinely useful AI feature in the category.

Optimize at $59 adds sales funnels and post-purchase upsells, where GemPages stops being a page builder and becomes a revenue tool. If you're already thinking about upselling strategies, cost that tier out properly.

Pros: Unlimited published pages from $29 — cheapest genuine "unlimited" here · AI Image-to-Layout · built-in CRO widgets (countdown timers, stock counters, sales badges) · post-purchase offer pages on Optimize and above.

Cons: Heavier than a section-based approach — this builder does real work in the browser. The free plan's single page is tighter than it sounds.

3. EComposer — Best Value for Beginners

EComposer Landing Page Builder Shopify app listing

4.9 out of 5 · 3,356 reviews · Free (1 page/section) · Standard $25/mo (15 pages) · Pro $49/mo (50 pages) · Premium $129/mo (unlimited). 7-day trial on paid plans.

EComposer's pitch is bundling. It ships with conversion extensions — countdown timers, size charts, sticky add-to-cart, FAQ blocks — you'd otherwise install as separate apps. For a new store that's fewer apps, fewer scripts, one bill instead of five.

Pros: Bundled extensions replace several standalone apps · builds every page type including 404 · fastest learning curve here · tiered page limits mean you're not pushed onto "unlimited" pricing early.

Cons: Less granular design control than PageFly once you know what you're doing. The 15-page cap on Standard arrives sooner than expected if you build seasonal campaigns.

4. Shogun — Best for Enterprise Teams

Shogun Landing Page Builder Shopify app listing

4.8 out of 5 · 1,871 reviews · Draft mode free · Build $39/mo · Grow $199/mo · Advanced $499/mo.

Shogun was the original Shopify page builder and still has the deepest enterprise feature set: real team permissions, content scheduling, and multi-store publishing that's best-in-class if you run regional storefronts.

Pros: Roles and permissions built for actual teams · multi-store sync across regions · content scheduling and version history · the most mature product here, with years of edge cases already handled.

Cons: The steepest scaling curve on this list — $199 to $499 is out of reach for most independent stores. The free tier is draft-only, so you can't publish without paying. Support is business-hours on lower tiers.

5. LayoutHub — Template-First and Fast

LayoutHub Easy Page Builder Shopify app listing

5.0 out of 5 · 1,334 reviews · Free · Basic $14.99/mo · Pro $29.99/mo · Premium $59.99/mo.

A perfect 5.0 across 1,334 reviews is rare at that volume. The approach is template-first: pick a pre-built layout, swap your content, publish. Less freedom than PageFly, far less time.

Pros: Sustained 5.0 rating across a large review base · template-first workflow gets a page live in minutes · sensible pricing ladder.

Cons: Template-first means template-bound. If your brand needs a distinctive look, you'll hit the ceiling.

6. Omnise (formerly Beae) — Lightweight AI Building

Omnise AI Page Builder Shopify app listing, formerly Beae

4.9 out of 5 · 856 reviews · Free · Start $19.99/mo · Pro $39.99/mo · Max $79.99/mo.

If you've read about "Beae" elsewhere, this is it — now listed as Omnise ✧ AI Page Builder. It kept what made Beae worth recommending: a light, quick editor that doesn't overwhelm, now with AI page generation.

Pros: Genuinely easy editor · reasonable pricing ladder · solid free tier · good support.

Cons: Smaller review base and template library than the top three. The rename means older tutorials point at the wrong name.

7. AfterShip Page Builder

AfterShip Page Builder Shopify app listing

4.8 out of 5 · 533 reviews · Free plan available · paid from $35/mo · free trial.

Built by AfterShip, whose tracking and returns apps many stores already run. The builder handles product, home, about, blog, FAQ and contact pages from pre-built templates. The case for it is consolidation: one vendor, one support relationship, one bill.

Pros: Strong templates for standard store pages · sensible if you're already on the AfterShip stack · reliable, well-resourced developer.

Cons: $35 entry is high against EComposer at $25 or Pagetify at $9. Less design freedom than the specialists. Little reason to choose it if you don't already use AfterShip.

8. Zipify Pages — Best for Direct-Response Sales Pages

Zipify Landing Page Builder Shopify app listing

4.6 out of 5 · 401 reviews · Starter $19/mo · Basic $39/mo · Advanced $99/mo. No free plan.

Zipify comes from a team that sells physical products at volume, and the templates show it — direct-response layouts built around a single offer, not general-purpose designs. For launches and long-form sales pages, that specificity beats a bigger template count.

Pros: Direct-response templates following proven structures · built-in split testing · conversion reporting designed for offer pages.

Cons: Lowest rating here at 4.6 · no free plan · the aesthetic is unapologetically direct-response, wrong for a premium or minimal brand.

9. Instant AI Page Builder — Best for Design-Led Teams

Instant AI Page Builder Shopify app listing

4.9 out of 5 · 308 reviews · Free for development stores · Starter $39/mo · Pro $99/mo · Business $249/mo.

Instant works like a design tool rather than a form-based editor — free-movement canvas, 800+ CRO templates, a workflow that suits people who think in layouts rather than settings. Agencies like it for exactly that.

Pros: Free-form canvas · large template library · AI first-draft generation · strong agency workflow.

Cons: No free plan for live stores, only development stores — you can't evaluate it on a real storefront without paying. The canvas approach has a steeper learning curve than form-based editors.

10. Foxify AI Landing Page Builder — Best Niche Templates

Foxify AI Landing Page Builder Shopify app listing

4.9 out of 5 · 290 reviews · Free · Starter $19/mo · Growth $39/mo · Enterprise $99/mo.

Foxify's differentiator is 200+ layouts tailored to particular verticals rather than generic templates you reshape. If your niche is covered, you start much closer to finished.

Pros: Niche-specific templates · clean modern output · 24/7 live chat on all plans · sensible pricing ladder.

Cons: Smaller review base. Strong if your niche is covered, less compelling if not. Note the rename — it's "Foxify AI Landing Page Builder" now, at a different URL than older articles link to.

11. Replo — Best for $1M+ DTC Brands

Replo Landing Page Builder Shopify app listing

4.7 out of 5 · 171 reviews · Free (no time limit) · Starter $119/mo · Pro $599/mo.

Replo is explicit about building on Online Store 2.0 sections with native Shopify functionality and analytics — architecturally the closest of the full builders to the native approach. It also runs an expert network, so you can have pages built for you.

Pros: Built on OS 2.0 sections · reusable components across pages · native analytics · expert network available.

Cons: The pricing. $119 to start and $599 for Pro puts this out of reach unless page-building is a funded marketing function. The free tier has no time limit, so at least you can evaluate properly first.

12. Pagetify — Cheapest Paid Builder

Pagetify Landing Page Builder Shopify app listing

5.0 out of 5 · 69 reviews · Free to install · paid from $9/mo · $19/mo · $59/mo.

The cheapest paid entry point of any builder here. Drag-and-drop with 99+ sections and blocks, built explicitly around fast loading and responsive output. A 5.0 rating, though on a small base.

Pros: $9/month is genuinely low for a full builder · speed and SEO are stated design goals · builds landing, product, home, blog and collection pages.

Cons: 69 reviews is thin — you're taking more of a bet than with PageFly's 5,653. Smaller template library and a smaller team behind it.

13. Hypervisual — Speed-Focused Builder

Hypervisual Page Builder Shopify app listing

5.0 out of 5 · 45 reviews · From $9.95/mo · $24/mo · $49/mo. Free trial, no free plan.

Hypervisual positions itself explicitly on speed and SEO-friendliness, with automatic per-device image optimisation. It works across products, collections, blog posts, pages and the homepage.

Pros: Speed is the stated product thesis, not an afterthought · automatic image optimisation by device and browser · cheap entry at $9.95 · works on every page type.

Cons: 45 reviews is the smallest base among the builders here. No free plan, trial only. The editor is dated next to PageFly or Instant.

Part 2 — The Section Libraries

These aren't page builders. They're libraries of pre-built theme sections you install into your existing OS 2.0 theme and edit in Shopify's own theme editor. No separate editor, no builder runtime on your storefront, and most are one-time priced rather than subscription.

This is the fastest-growing part of the category, and the reason is in the numbers below.

14. Section Store — Best Lightweight Alternative Overall

Section Store Theme Sections Shopify app listing

4.9 out of 5 · 2,689 reviews · Free to install with one-time section purchases · Section Store Plus $15/mo with 14-day trial.

The most-reviewed app in Shopify's entire page builder category — and it isn't a page builder. 700+ sections you drop into your theme and edit natively. Buy a section once, own it; no recurring fee scaling with page count.

Pros: 700+ sections, edited in the native theme editor · one-time pricing · no third-party editor to learn or maintain · also ships bundles, cart drawer and upsell blocks.

Cons: You're assembling from pre-built sections, not designing freely. If a campaign needs a layout nobody has built, you still want a page builder.

15. G: Theme Sections & Blocks — Free

G Theme Sections and Blocks Shopify app listing

4.8 out of 5 · 270 reviews · Free.

A genuinely free section library with product page conversion blocks alongside standard sections. If you want to test whether the section approach suits you before spending anything, start here.

Pros: Free · conversion blocks for product pages, not just layout sections · no code required.

Cons: Smaller library than Section Store. Free apps carry roadmap risk — a paid product has a clearer reason to keep shipping.

16. OT Section — 200+ Premium Sections

OT Section Theme Sections Shopify app listing

5.0 out of 5 · 269 reviews · Free to install, additional charges may apply.

200+ sections, page templates and blocks, with a stated pitch of replacing bulky apps with lightweight theme sections. A perfect 5.0 across 269 reviews.

Pros: 5.0 rating on a meaningful base · full page templates as well as individual sections · one-click setup inside the theme editor.

Cons: "Additional charges may apply" means total cost depends on what you buy — model it before committing.

17. Section Star — Sections Plus Bundles

Section Star Theme Sections Shopify app listing

4.9 out of 5 · 166 reviews · Free.

Sections, blocks and product bundles in one free app — tabs, slideshows, countdown timers, sticky add-to-cart, banners. The bundle features overlap with dedicated bundle apps, which is either convenient or redundant depending on your stack.

Pros: Free · bundles and sections together · heavy configurability per section.

Cons: Doing two jobs means neither is as deep as a specialist. Smaller library than Section Store or OT Section.

18. Design Packs — Metafield-Driven Sections

Design Packs Theme Sections Shopify app listing

5.0 out of 5 · 85 reviews · Free plan available · paid $24.99/mo · $89.99/mo · free trial.

The most technically capable library here: sections that connect to metafields and metaobjects, so content can be dynamic rather than hard-coded per section. If you manage a large catalogue with structured custom data, that's a real advantage.

Pros: Metafield and metaobject integration · animated elements, parallax, info tabs, FAQ sections · works with any theme · strong blog page support.

Cons: Subscription rather than one-time, which undercuts the main cost argument for section libraries. Metafield features need someone comfortable with structured data.

19. Oxify Section — Premium Sections Without a Subscription

Oxify Section Theme Sections Shopify app listing

5.0 out of 5 · 7 reviews · Free to install · free sections included · premium sections are a one-time charge.

100+ premium theme sections and blocks for any OS 2.0 theme including Dawn and Horizon. Same model as Section Store: drop sections into your theme, edit in the native theme editor, no separate builder and no builder runtime on your storefront. Sections are built to be lightweight and pass Google PageSpeed.

Pros: One-time pricing per premium section rather than a subscription · native theme editor editing · conversion-focused product and landing page sections · free sections to test with before you buy.

Cons — honestly: 7 reviews. Section Store has 2,689 and 700+ sections against our 100+. If you want the most proven option in this category today, that's Section Store, and we'd rather you knew that here than found out later. Oxify Section makes sense if the one-time pricing and a tighter, conversion-focused set fit how you work.

Install Oxify Section — free to start

How to Choose — By Situation

If you are…	Start with
A new store on a budget	EComposer free, Pagetify at $9, or LayoutHub at $14.99
Running paid traffic to landing pages	GemPages or PageFly
Worried about site speed above all	Section Store, or native sections only
On Shopify Plus with multiple markets	Shogun
A DTC brand past $1M with a design team	Replo or Instant
Selling with long-form offer pages	Zipify Pages
Managing a large catalogue with metafields	Design Packs
Testing sections with zero budget	G: Theme Sections or Section Star
Avoiding another monthly subscription	Section Store, OT Section or Oxify Section
Only changing your homepage	Nothing — use your theme editor

Frequently Asked Questions

What is the best Shopify page builder in 2026?

PageFly, on the balance of features, price and track record — 4.9 stars from 5,653 reviews, with a free plan that gives full editing on one page. For conversion-focused landing pages, GemPages (4.9, 3,952 reviews). For best value on a small budget, EComposer (4.9, 3,356 reviews) or Pagetify at $9/month. If you only need better sections rather than a full builder, Section Store (4.9, 2,689 reviews) is the category leader.

Do Shopify page builders slow down your store?

It depends how the app renders your page. Builders that output native Liquid add effectively nothing, because the page loads like a normal theme section. Builders that load a JavaScript runtime to assemble the layout in the browser add real weight and can hurt LCP and CLS. In practice, tracking pixels, chat widgets and unoptimised images usually cost more speed than the builder itself. Section libraries have the smallest impact because they add no runtime at all.

What happens to my pages if I uninstall a Shopify page builder?

Usually the pages stop rendering, and in some cases code stays behind in your theme. Check the specific app's uninstall documentation before you build your store on it — this is the most expensive thing to discover late. Section libraries are safer here, because the sections are installed into your theme as normal theme files.

Do I need a page builder if I have an Online Store 2.0 theme?

For your homepage, product pages, collections and blog — no. OS 2.0 sections handle those natively and faster. You need a builder for campaign landing pages that require pixel-level control or A/B testing. If your theme simply lacks a layout you want, a section library solves that more cheaply than a builder subscription.

What is the best free Shopify page builder?

PageFly's free plan is the most generous: one published slot with 100% of the editing features. EComposer and GemPages each publish one page free. LayoutHub, Foxify and Omnise have free tiers. Among section libraries, G: Theme Sections & Blocks and Section Star are fully free. Note that Shogun's free tier is draft-only and Instant's free plan covers development stores only — neither lets you publish on a live store without paying.

What's the difference between a page builder and a section library?

A page builder gives you a separate editor to design pages freely, usually for a monthly fee that scales with page count. A section library gives you pre-built theme sections you install and edit in Shopify's own theme editor, usually one-time priced. Builders offer more design freedom; libraries are lighter, cheaper and add no JavaScript runtime to your storefront.

Is there a Shopify page builder like Elementor?

PageFly and Instant are closest in spirit — free-form layout control with granular styling. Shopify's architecture differs from WordPress, so no builder gives you quite the same theme-wide control Elementor does. Instant's free-movement canvas is the nearest equivalent to Elementor's editing model.

Which page builder is best for Shopify Plus?

Shogun, for team permissions and multi-store publishing across regional storefronts — it is the only app here with mature roles, approvals and version history. Replo if your design team wants component-based work and you have budget for $119 to $599 a month.

How much do Shopify page builder apps cost?

Paid plans start at $9/month (Pagetify) and $9.95/month (Hypervisual), with the mainstream builders at $19 to $39/month: Zipify and Foxify from $19, Omnise $19.99, PageFly $24, EComposer $25, GemPages $29, AfterShip $35, Shogun and Instant $39. Enterprise tiers run to $199 (GemPages), $299 (PageFly), $499 (Shogun) and $599 (Replo). Section libraries are mostly one-time purchases or free.

Are Shopify page builders bad for SEO?

Not inherently. The SEO risk is indirect: if a builder's JavaScript runtime slows your Largest Contentful Paint or causes layout shift, that affects Core Web Vitals, which are a ranking signal. Builders that output native Liquid avoid this. Check your own numbers in PageSpeed Insights before and after — and pair the build with proper on-page work using Shopify SEO apps.

How We Verified This

Every rating, review count, pricing tier and badge above was read directly from the live Shopify App Store listing on 3 August 2026, including the structured data each listing publishes. Where an app had been renamed or delisted, we followed it to its current listing or confirmed its absence on the developer's App Store page.

We also corrected ourselves during this process: an earlier draft stated Instant AI Page Builder lacked the Built for Shopify badge. Re-checking the listing markup directly showed it does. All 19 apps here carry it.

We build Shopify apps, so we're not neutral — Oxify Section is ours. We placed it where its review count puts it, and named the app we think is stronger in that category today.

App Store figures move. If a number here doesn't match what you see, the listing is right and we're out of date — tell us and we'll fix it.

Where to Go From Here

Once your pages are built, the pages stop being the constraint. What you put on them starts to matter more:

Product page upsells — the highest-leverage thing to add to a page you've just rebuilt
Cart drawer apps — the step immediately after your landing page
Shopify SEO apps — so the pages you build actually get found
The best Shopify apps overall — if you're still assembling your stack
Upselling strategies to raise AOV — what to do with the traffic once it converts
Bundle apps — if the sections you want are really bundle mechanics

The five-minute version

1. Open your theme editor first. See how far native OS 2.0 sections get you — for a lot of stores, that's the whole job.

2. If you need layouts your theme lacks, try a section library before a subscription builder. G: Theme Sections and Section Star are free to test the approach.

3. If you're running paid traffic and need pixel control or A/B testing, install PageFly or GemPages on the free plan and build one page.

4. Before you build page five, read the uninstall documentation. Know what happens if you leave.

5. Run PageSpeed Insights before and after. If mobile LCP moved the wrong way, you've learned something worth knowing early.

One Last Thought

The page builder category grew up solving a problem Shopify has largely since fixed. That doesn't make builders useless — it makes them specialised. They're campaign tools now, not store-building tools.

The merchants getting the most out of 2026 aren't the ones with the most powerful builder. They're the ones who worked out which pages actually needed one.

19 Best Shopify Page Builder Apps in 2026 (Verified Ratings & Speed Impact)

Ask AI about Oxify App