Quick answer: The best Shopify loyalty app for most stores is Smile (4.9 stars, 4,250+ reviews), and its new Essential plan just dropped the entry price to $15 per month. The best value pick is BON Loyalty (5.0 stars, 1,780+ reviews) at $29 per month. The cheapest serious option at scale is Appstle Loyalty, which covers up to 2,000 monthly orders for just $30. Bigger brands should look at LoyaltyLion or Yotpo, both starting near $199.
Best Shopify Loyalty Apps: Comparison Table
| App | Rating | Reviews | Free Plan Covers | Paid From | Built for Shopify | POS Support |
|---|---|---|---|---|---|---|
| Smile | 4.9 | 4,250+ | 200 orders/mo | $15/mo | Yes | Yes, on free plan |
| BON Loyalty | 5.0 | 1,780+ | 150 orders/mo | $29/mo | Yes | Yes |
| Appstle Loyalty | 5.0 | 1,000+ | 500 orders/mo | $10/mo | Yes | Yes, from $10 plan |
| Joy | 4.9 | 1,600+ | 150 orders/mo | $29/mo | Yes | Yes |
| Rivo | 4.8 | 1,370+ | 200 orders/mo | $49/mo | No | Yes, on paid plans |
| Growave | 4.8 | 1,200+ | 100 orders/mo | $49/mo | No | Yes, on Growth plan |
| TrustWILL (was Loloyal) | 4.9 | 750+ | 25 orders/mo | $19/mo | Yes | Yes |
| Yotpo Loyalty | 4.7 | 2,000+ | ~100 orders/mo | $199/mo | No | Yes |
| LoyaltyLion | 4.6 | 510+ | No real free tier | $199/mo | No | Yes |
What You Will Actually Pay (The Table Nobody Else Shows You)
Almost every loyalty app charges by monthly order volume. The price you see today is not the price you pay after a good quarter. Here is what each app costs at three common volumes, based on current published plans:
| Monthly Orders | Smile | BON | Appstle | Joy | Growave | TrustWILL |
|---|---|---|---|---|---|---|
| 200 | $0 | $29 | $0 | $29 | $49 | $19 |
| 500 | $15 | $29 | $0 | $29 | $49 | $69 |
| 2,000 | $199 | $129 | $30 | $129 | $499 | $499 |
A few things jump out:
- Appstle is shockingly cheap at scale. Its free plan covers 500 orders, and the $30 Business plan covers 2,000. No other app on this list comes close.
- Smile is now cheap to start but expensive to scale. $0 to $15 early, then $199 once you need VIP tiers or pass 1,000 orders.
- Growave and TrustWILL get pricey fast at higher volumes because their mid tiers cap early.
Rivo, Yotpo, and LoyaltyLion are not in this table because their pricing shifts by order band or custom quote. Rivo starts at $49, Yotpo Pro at $199 plus per-order overage, and LoyaltyLion Classic at $199.
Always re-check the live listing before installing. Loyalty app pricing changed twice during the research for this guide alone.
Where VIP Tiers Are Paywalled
VIP tiers are the most requested loyalty feature and the most commonly locked one. Here is the cheapest plan that unlocks VIP tiers on each app:
- Appstle: $30/month (Business plan)
- Rivo: $49/month (Scale plan)
- Joy: above the entry plan, on Advanced ($129)
- BON: included on paid plans
- Growave: $199/month (Growth plan)
- Smile: $199/month (Growth plan)
If VIP tiers are the reason you want a loyalty program, this list alone might make your decision.
Does Shopify Have a Built-In Loyalty Program?
No. Shopify does not include a native loyalty engine. There is no built-in way to run points, referrals, or VIP tiers from the Shopify admin.
What Shopify does have is native store credit. You can manually issue credit to a customer’s account, and they can spend it at checkout. It works well for refunds and goodwill gestures. But it has no earning rules, no automation, no tiers, and no referral system. It is a wallet, not a loyalty program.
That gap is exactly why the App Store has over 300 loyalty apps. Every app in this guide adds the engine Shopify leaves out: automatic point earning, reward redemption, referral tracking, and VIP logic. Some apps, like Froonze, even build their rewards on top of Shopify’s native store credit, which keeps reward value inside Shopify’s own system.
Why bother at all? Loyalty members are worth more. Rivo’s analysis of more than 9,000 brands (company-reported) found that loyalty program members make 67% more purchases and generate 115% more revenue per customer than non-members. Your own results will depend on how naturally your products get reordered.
The 6 Types of Shopify Loyalty Programs
Most apps support several models, but each leans toward one or two. Know which model fits your store before you pick an app.
- Points programs. Customers earn points for orders, signups, reviews, and social follows, then trade them for discounts. The default model. Every app on this list supports it.
- VIP tier programs. Customers climb levels (Silver, Gold, Platinum) based on spend, unlocking better perks at each level. Great for creating aspirational spending. See the paywall list above before choosing an app for this.
- Referral programs. Both the referrer and the friend get a reward. Turns your best customers into an acquisition channel. Strongest on Rivo, BON, and Smile.
- Store credit and cashback. Skips points entirely. Customers earn real-dollar credit for future orders. Best on Appstle and Froonze. Ideal when customers find points confusing or when order values are high.
- Gamified programs. Challenges, badges, streaks, and spin-to-win mechanics. Gameball specializes here. Fits younger audiences and brands with frequent drops.
- Paid memberships. Customers pay a recurring fee for perks, like a mini Amazon Prime. Rivo and Joy support this natively. Most apps do not.
A typical winning setup combines points, VIP tiers, and referrals in one program.
How We Picked and Verified These Apps
- Every rating, review count, plan price, and order cap was checked against the live Shopify App Store listing on June 4, 2026, not pulled from older articles.
- Ranking weighs rating strength against review volume, real cost at 200, 500, and 2,000 monthly orders, which features are paywalled at which tier, and what recent reviews say, including the negative ones.
- Built for Shopify status counts, since it reflects Shopify’s own performance and integration bar.
- No affiliate links anywhere in this guide. Oxify builds cart and bundle apps, not loyalty apps, so we have no product to favor in this category.
1. Smile: Loyalty Program Rewards (Best Overall)
Rating: 4.9 stars (4,250+ reviews) Pricing: Free (200 orders/mo), Essential $15 (500), Standard $79 (1,000), Growth $199 (2,500), Plus $999 (7,500) Built for Shopify: Yes
Smile powers more loyalty programs than any other Shopify app, including brands like Polaroid and Liquid Death. The big 2026 news: Smile restructured its pricing. The old $49 entry plan is gone. The new Essential plan costs $15 and covers 500 monthly orders with a dedicated loyalty page and analytics. Most articles ranking for this keyword still show the old prices.
What stands out:
- Free plan includes Shopify POS support and 15+ ways to earn, which rivals charge for
- Points can be earned and redeemed at checkout (Shopify Plus)
- Loyalty embeds on product pages and customer accounts, not just a floating widget
- Deep Klaviyo integration and performance benchmarks against similar stores
The honest downside: the features people actually want long term (VIP tiers, points expiry, unlimited integrations) sit on the $199 Growth plan. The new cheap plans get you in the door. The door to the good stuff still costs $199.
Pick Smile if: you want the most proven app and either stay small (the $15 plan is excellent) or have the volume to justify $199.
2. BON Loyalty Rewards Program (Best Value for Full Features)
Rating: 5.0 stars (1,780+ reviews) Pricing: Free (150 orders/mo), Basic $29 (500), Growth $129 (2,000), Plus $499 (unlimited) Built for Shopify: Yes
BON holds a perfect 5.0 rating with nearly 1,800 reviews behind it. That combination is rare. It gives you 18+ ways for customers to earn points, VIP tiers, referrals with anti-cheat protection, and support for over 250 languages. The top tier at $499 covers unlimited orders, which beats every premium competitor for very high-volume stores.
What stands out:
- Full features at low tiers, including VIP tiers without a $199 gate
- A real branded loyalty page, not just a popup widget
- Shopify POS support, so in-store buyers earn points too
- Cafe and retail merchants praise it for handling many small orders without cost spikes
The honest downside: prices went up in the latest revision (the Basic plan was $25, now $29, and the old $349 unlimited tier is now $499). Still strong value, just not as cheap as it once was. A few merchants also report sync hiccups during large migrations.
Pick BON if: you want everything unlocked early, sell in multiple languages, or expect to scale past the order caps that punish you on other apps.
3. Appstle Loyalty Reward Program (Cheapest at Scale)
Rating: 5.0 stars (1,000+ reviews) Pricing: Free (up to 500 orders/mo), Starter $10, Business $30 (up to 2,000 orders), Premium $100 (5,000 orders, then $0.05 per extra) Built for Shopify: Yes
Appstle Loyalty comes from the team behind one of Shopify’s biggest subscription apps, and it breaks the category’s pricing model. The free plan covers 500 monthly orders. The $30 Business plan covers 2,000 orders and includes VIP tiers and points expiry, features Smile charges $199 for.
What stands out:
- Checkout point redemption on the free plan, which is premium almost everywhere else
- Points, store credits, referrals, and VIP in one app
- Native pairing with Appstle Subscriptions and Memberships
- Famously fast 24/7 support, often replying in minutes
The honest downside: it is younger in loyalty than Smile or Yotpo, so there are fewer templates, case studies, and community tutorials to lean on. The dashboard is functional rather than pretty.
Pick Appstle if: you watch costs closely, already use Appstle apps, or do real order volume and refuse to pay $199+ for VIP tiers.
4. Joy Loyalty Program & Rewards (Best for Brand Control)
Rating: 4.9 stars (1,600+ reviews) Pricing: Free (150 orders/mo), Essential $29 (500), Advanced $129 (2,000), Ultimate $499 (7,000) Built for Shopify: Yes
Joy sells flexibility. Loyalty shows up across 30+ touchpoints in the buying journey, and you control how every piece looks. The $29 Essential plan unlocks the loyalty page, analytics, Shopify Flow, and point expiration.
What stands out:
- Strong design control without code
- POS support, automated emails, and translations on all plans
- Higher plans add paid memberships and B2B loyalty
- 24/7 live chat that merchants consistently rate well
The honest downside: overage fees bite. Essential charges $15 per 100 orders past your cap, so a viral month can double your bill. VIP tiers also need the $129 plan.
Pick Joy if: you care how your loyalty program looks and your order volume is steady and predictable.
5. Rivo: Loyalty Program, Rewards (Best for Growing DTC Brands)
Rating: 4.8 stars (1,370+ reviews) Pricing: Free (200 orders/mo), Scale from $49 (price rises with order volume), Plus $499 (2,500 orders)
Rivo is founder-led and ships product updates weekly. The Scale plan unlocks everything that matters at once: VIP tiers, points expiry, custom CSS, analytics, and a dedicated loyalty page. No drip-feeding features across five tiers.
What stands out:
- All core features at $49, including VIP tiers
- Points and store credit redeemable as a payment method at checkout
- Paid memberships (recurring-fee loyalty), which most rivals skip
- 100+ integrations plus a developer toolkit on Plus
The honest downside: Scale’s $49 price covers 400 orders, then climbs with your order band. And the jump to Plus at $499 is steep if you only need one Plus feature, like checkout extensions.
Pick Rivo if: you are scaling a DTC brand and want a modern, fast-moving app with everything unlocked early.
6. Growave: Loyalty & Wishlist (Best All-in-One Suite)
Rating: 4.8 stars (1,200+ reviews) Pricing: Free (100 orders/mo), Entry $49 (500), Growth $199 (1,500), Plus $499 (3,000)
Growave bundles five tools in one: loyalty, wishlist, reviews, referrals, and Instagram UGC. If you would otherwise pay for three separate apps, the combined bill can work in your favor.
What stands out:
- Wishlist emails (price drop, back in stock) that pull shoppers back without spending points
- Reviews and loyalty share one dashboard and one invoice
- Strong Shopify Plus support with checkout and account extensions
- POS loyalty with QR codes for offline stores
The honest downside: each tool is good, not best-in-class. A dedicated review app and a dedicated loyalty app will each go deeper. And VIP tiers need the $199 plan, same gate as Smile.
Pick Growave if: you want fewer apps, fewer bills, and one support team for your whole retention stack.
7. TrustWILL Loyalty & Referrals, formerly Loloyal (Best Budget Multilingual Pick)
Rating: 4.9 stars (750+ reviews) Pricing: Free (25 orders/mo), Starter $19 (200), Growth $69 (500), Plus $499 (5,000) Built for Shopify: Yes
Here is the rebrand most lists missed: Loloyal now appears on the App Store as TrustWILL Loyalty & Referrals. Same app, same listing, same 4.9 rating, new name. If you search for Loloyal and cannot find it, this is why.
What stands out:
- $19 entry plan, one of the cheapest paid starts in the category
- Strong multi-language translation for stores selling across regions
- Limited-time point campaigns built for events like Black Friday
- Custom CSS for a complete brand match
The honest downside: the free plan covers only 25 monthly orders, so treat it as a demo, not a plan. There is no loyalty page builder and no public API, and the $499 tier caps at 5,000 orders while BON gives unlimited at the same price.
Pick TrustWILL if: you sell in multiple languages and want loyalty for under $20 a month.
8. Yotpo Loyalty (Best for Stores Already on Yotpo)
Rating: 4.7 stars (2,000+ reviews) Pricing: Free to install (around 100 orders/mo), Pro $199/mo (500 orders, then per-order overage), custom above that
Yotpo Loyalty makes sense for one group above all: brands already running Yotpo Reviews at scale. One vendor, one dashboard, and review behavior connected to loyalty data. Yotpo retired its email, SMS, and subscriptions products in 2025 and now concentrates on reviews and loyalty.
What stands out:
- 20+ pre-built campaigns, so you launch on proven templates instead of a blank rule engine
- Strong analytics tying loyalty activity to revenue
- Omnichannel support across Shopify, POS, and other platforms
The honest downside: $199 is the real starting price for serious features, there is no free trial on paid plans, and the 2025 product shutdowns raise fair questions about which products get long-term investment. Smaller stores get better value almost anywhere else on this list.
Pick Yotpo if: you already pay for Yotpo Reviews and want loyalty under the same roof.
9. LoyaltyLion: Rewards & Loyalty (Best for Mid-Market Brands)
Rating: 4.6 stars (510+ reviews) Pricing: Classic from $199/mo (around 500 orders), higher tiers by quote
LoyaltyLion is a data-heavy platform aimed at established brands. Its AI insights benchmark your program against more than 10,000 other loyalty programs, which nothing else on this list offers.
What stands out:
- Deep analytics and segmentation for churn prevention
- Strong integrations with Klaviyo, ReCharge, and helpdesk tools
- Multi-platform support across Shopify, BigCommerce, and Magento
The honest downside: it has the lowest rating here, and recent reviews explain why. Merchants describe sharp price increases and being moved off legacy free plans onto $200+ bills. Read the newest one-star reviews on the listing before you commit, then decide if the analytics justify it for your volume.
Pick LoyaltyLion if: you do serious order volume, run on multiple platforms, and make decisions from data, not dashboards.
Niche Picks: 4 Apps for Specific Jobs
These did not make the main nine, but each owns a specific use case:
- Gameball (4.7 stars): gamified loyalty with challenges, badges, streaks, and spin-to-win. Best for young audiences and hype-drop brands.
- Marsello (4.2 stars): loyalty plus built-in email and SMS, priced from $60. Best for retailers with serious in-store POS revenue.
- Rise.ai (from $19.99): pure store credit and gift card engine, no points at all. Best for brands that want cash-like rewards and chargeback-safe refunds.
- Froonze (5.0 stars, from $10): loyalty built into an upgraded customer account page, with rewards paid in native Shopify store credit. Best for small stores that want loyalty living inside the account experience.
How to Choose in 30 Seconds
Match your situation to a pick:
- Just starting, under 200 orders a month: Smile free plan or Appstle free plan
- Tight budget, want every feature now: BON at $29 or Appstle at $30
- High volume, hate order-based price jumps: Appstle ($30 covers 2,000 orders) or BON Plus ($499 unlimited)
- Selling in many languages: BON or TrustWILL
- Want loyalty, reviews, and wishlist in one bill: Growave
- Already on Yotpo Reviews: Yotpo Loyalty
- Mid-market, analytics-driven: LoyaltyLion
- Scaling DTC, want a modern fast-moving app: Rivo
Still unsure? Run this four-step check:
- Count your monthly orders. Free plans cover 100 to 500 orders depending on the app. Start free and prove the program works before paying.
- Price the app at 3x your current volume. Use the cost table above. An app that costs $0 today can cost $199 after one good quarter. Pick the app whose curve you can live with.
- Match rewards to your margins. Thin margins? Favor store credit (Appstle) or free gifts over flat percentage discounts. Healthy margins? Points-for-discounts works anywhere.
- Check your stack. Heavy Klaviyo user? Smile and Rivo integrate deepest. On Appstle Subscriptions? Appstle Loyalty. Shopify POS retail? BON, Smile, Growave, or TrustWILL.
How to Set Up a Shopify Loyalty Program (6 Steps)
Installing the app is the easy part. The program design is what decides results.
- Pick one goal. More repeat purchases, more referrals, or bigger orders. One goal shapes every rule. Do not launch chasing all three.
- Set simple earn rules. Start with points for purchases, account signup, and referrals. Three rules customers can repeat from memory beat ten they have to look up.
- Do the reward math before launch. Decide what a point is worth and what it costs you (see the math section below). This is the step most stores skip and regret.
- Embed the program everywhere. Product pages, cart, checkout, and the customer account page. A floating widget alone gets ignored.
- Launch with a points bonus. A “double points this week” launch gives existing customers a reason to join today instead of someday.
- Measure the 90-day repeat rate. Compare repeat purchase rate for members vs non-members after 90 days. If members do not buy more often, fix the rewards, not the app.
Loyalty Program Math: How Much Should Points Be Worth?
No top-ranking guide explains this, so here it is.
A common starting structure looks like this: customers earn 1 point per $1 spent, and 100 points redeems for a $5 discount. That means you are giving back 5% of member spend as rewards. Use that frame, then adjust to your margins:
- High margins (60%+): you can afford 5 to 10% back. Generous rewards drive faster habit-building.
- Mid margins (40 to 60%): stay near 3 to 5% back, or shift rewards to free products, where your cost is wholesale but the perceived value is retail.
- Thin margins (under 40%): use store credit or free gifts instead of percentage discounts, and set points to expire after 6 to 12 months to cap liability.
Two rules to protect yourself:
- Points are a debt. Every point earned is a discount you pay later. Track total outstanding points monthly, the way you track inventory.
- Free products beat discounts on thin margins. A “free product at 300 points” reward costs you the wholesale price but feels like full retail value to the customer.
Loyalty Brings Them Back. It Does Not Make Orders Bigger.
This is the part most loyalty guides skip, and it is why some stores install a loyalty app and feel let down.
A loyalty program raises purchase frequency. It does nothing for order size. If average orders stay small, you are funding rewards from thin baskets.
The stores that grow fastest run loyalty next to an AOV stack:
- A cart drawer with upsells, free gift thresholds, and a rewards progress bar turns a returning $40 order into a $65 order. Oxify Cart Drawer & Upsells handles all of that in one app, and its free gift engine doubles as a loyalty perk without points math.
- Volume discounts reward bigger orders instantly, no points needed. Tiered pricing like “buy 2, save 10%” is the fastest AOV win for most stores. Our guide to quantity breaks covers setup, and our comparison of the best quantity breaks apps covers tools.
Points and instant volume savings stack well as a strategy. Points reward the long game. Tiered discounts reward the order in front of them. If you run both, read our guide on stacking buy-more-save-more with other deals so your discounts do not collide. For the full picture of which apps belong in a lean store, see our list of the best Shopify apps.
5 Mistakes That Kill Shopify Loyalty Programs
- Launching with rewards you cannot sustain. Start small. Raising reward values later delights customers. Cutting them angers your best ones.
- Ignoring point liability. Track outstanding points like a debt, because that is what they are.
- Hiding the program in a tiny widget. Programs embedded on product pages and at checkout get joined. A floating button in the corner gets ignored.
- Forgetting POS. If you sell in person, pick an app with Shopify POS support so offline buyers earn points too.
- Choosing by today’s price only. Re-read the cost table. Order-based pricing is where loyalty apps quietly get expensive, and where merchants get burned into one-star reviews.
FAQs
What is the best loyalty app for Shopify?
Smile is the best overall pick, with a 4.9 rating from over 4,250 reviews, a free plan covering 200 monthly orders, and a new $15 entry plan. BON Loyalty (5.0 stars) is the best value, and Appstle Loyalty is the cheapest at high order volumes.
Does Shopify have a built-in loyalty program?
No. Shopify has no native loyalty engine. It does offer native store credit, which lets you manually issue spendable credit to customers, but there are no earning rules, tiers, or referrals. For an actual loyalty program, you need an app like Smile, BON, or Appstle.
What is the best free loyalty app for Shopify?
Appstle Loyalty has the most generous free plan, covering up to 500 monthly orders with checkout point redemption included. Smile and Rivo cover 200 orders free. BON and Joy cover 150. TrustWILL’s free plan covers only 25 orders, so treat it as a trial.
How much do Shopify loyalty apps cost?
Most apps have free plans. Paid plans start at $10 to $29 per month for small stores (Appstle, Smile, TrustWILL, BON, Joy), run $129 to $199 for mid-size programs, and reach $499 to $999 for enterprise tiers. Nearly all charge by monthly order volume, so check what your bill becomes as you grow.
Smile or BON: which is better?
Smile is more proven and now cheaper to start ($15 entry plan), but locks VIP tiers and points expiry behind its $199 Growth plan. BON unlocks nearly everything from $29 and offers unlimited orders at $499. Small stores wanting full features sooner usually do better with BON. Stores that value polish, brand recognition, and benchmarks pick Smile.
Can I switch loyalty apps without losing customer points?
Yes, in most cases. Leading apps support importing point balances via CSV, and several (including Rivo and BON) advertise free migration help from competitors. Smile includes a migration plan on its Plus tier. Export your customers’ point balances before uninstalling the old app, and run both apps briefly during the switch so no points are lost.
Do loyalty programs work for small Shopify stores?
Yes, when repeat purchases are natural. Consumables, beauty, pet supplies, and food stores see the biggest gains. Stores selling one-time purchases, like furniture, get more from referral rewards than from points.
What happened to the Loloyal app?
Loloyal rebranded to TrustWILL Loyalty & Referrals on the Shopify App Store. Same app, same listing, same 4.9-star rating. Existing setups were not affected.
Should I add a loyalty app or an upsell app first?
If your repeat purchase rate is low, start with an upsell or bundle app, since it lifts revenue from the traffic you already have. Once orders flow steadily, add loyalty to bring buyers back. Mature stores run both together.
