Email is still the highest ROI channel for most Shopify stores. At healthy mid market stores, 30 to 40 percent of revenue comes from email and SMS, and the bulk of it is driven by just a few flows: abandoned cart, browse abandonment, welcome, and post purchase. The app you pick decides how much of that revenue you actually capture.
Most “best email app” lists stop at a feature table and a star rating. That is not what helps you decide. We build Shopify apps and test these email tools on real stores, and the same pattern keeps showing up: the headline price is not the real price, the “best” app is rarely the right one, and the wrong pick costs thousands to undo.
So this guide does two things. First, the honest rundown of 14 apps with verified ratings and pricing, checked against live App Store listings and vendor pages. Second, the part competitors skip: the real cost at scale, the billing traps, the migration math, and the flows that actually move revenue. No fluff. Let us get into it.
From Our Own Testing
We do not just read spec sheets. We run these tools. On a test store with a small list (under 5,000 subscribers), we set up MailerLite in an afternoon and let the flows run. Over the next 30 days it pulled £337.46 in attributed revenue, with £293.23 of that coming from campaigns, off just a handful of sends.
Small list, real money, cheap tool. That result shapes the single most important takeaway in this guide: revenue tracks your flows and list quality far more than the logo you pick. A well set up £10 app on a clean list will beat a £400 app you barely use. Keep that in mind as you read the picks below.
Key Takeaways
- Best overall for most stores: Omnisend. Email plus SMS in one app, fair pricing as you scale, rated 4.7 to 4.8 stars on the Shopify App Store.
- Best for advanced and high volume stores: Klaviyo. The deepest data and segmentation available, but the bill climbs hard past 25,000 contacts.
- Best free starter: Shopify Messaging. Free up to 10,000 emails a month, built into your admin.
- Best budget picks: MailerLite, Moosend, and Brevo deliver real automation for very little.
- The price you see is not the price you pay. Most platforms bill on active profiles, not just subscribers, and the gap surprises people at month three.
- Pricing flips at scale. Klaviyo and Omnisend cost about the same at 5,000 contacts. By 50,000, Omnisend is roughly 40 percent cheaper.
- Switching is expensive. A migration runs about $4,000 to $12,000 in cost and four to six weeks of flow rebuild. Pick once and build right.
- The app matters less than your flows. Five flows capture about 80 percent of email revenue, no matter which tool you choose.
How We Judged Each App
When we help a merchant choose, five things decide it. Star ratings are not on the list.
- Shopify data depth. Does it sync every product view, add to cart, and order in real time, or just basic contact info? This is what powers real segmentation.
- Flow editor and automation. Can you build abandoned cart, browse abandonment, welcome, post purchase, and win back without a developer?
- Real cost at scale. Not the “starts at” price. What you pay at 10,000, 50,000, and 100,000 contacts.
- Deliverability and the operator experience. Does it reach the inbox, and can the person logging in four times a week actually use it?
- Total cost of ownership. SMS credits, reviews apps, popups, and migration cost all add up.
The 14 Best Email Marketing Apps for Shopify in 2026
1. Omnisend: Best Overall for Most Shopify Stores
Omnisend is the app we point most growing stores toward. It puts email, SMS, and push notifications in one place, so you reach people across channels without a second vendor. It holds one of the strongest App Store ratings at 4.7 to 4.8 stars across roughly 2,900 reviews, and most stores are live in about two days, not two weeks.
Standout features:
- Email, SMS, and web push in one platform with cross channel flows (email, then SMS if not opened)
- Around 350 templates plus prebuilt cart, welcome, and post purchase flows
- Product Picker pulls product images, prices, and links straight from your catalog
- Wheel of Fortune popups, A/B testing, and a Customer Lifecycle Map
Pricing: Free for 250 contacts and 500 emails a month, all features unlocked. Standard from $16 a month. Pro from $59 a month with unlimited emails and SMS credits equal to the plan cost. Unsubscribed contacts are never billed.
The catch: Segmentation and predictive analytics are shallower than Klaviyo. A/B testing is limited to two variants.
Best for: Stores under about $1M GMV that want fast setup, built in SMS, and predictable cost.
2. Klaviyo: Best for Advanced and High Volume Stores
Klaviyo is the power tool and the default for stores that treat email as a craft. The Shopify integration is the deepest on the market, pulling more event types natively than anyone else. It carries a 4.5 star rating across roughly 2,573 reviews and powers over 117,000 brands. Shopify even owns a slice of the company.
Standout features:
- Nested AND/OR segmentation on behavioral and predictive attributes, not just purchase history
- Predictive analytics baked in: lifetime value, churn risk, predicted next order date
- 60 plus prebuilt flow templates and a best in class flow builder
- A/B testing with five variants and statistical confidence reporting
- Klaviyo Reviews built in since 2024, which can replace a separate reviews app
- Email, SMS, and WhatsApp in one customer view, with no feature gating across plans
The catch: Klaviyo bills on all active profiles, including people who interacted in the last year but never subscribed. The interface overwhelms operators who only need four flows and a newsletter, and most serious users hire a specialist or send someone to Klaviyo Academy.
Pricing: Free up to 250 contacts and 500 sends a month. Paid from about $20 a month at 500 contacts, then it scales steeply (see the cost at scale table below).
Best for: Stores above roughly $2M GMV with a list over 30,000, running eight or more flows and segmenting on behavior.
3. Shopify Messaging: Best Free Starter
If you are brand new with zero budget, Shopify Messaging is built right into your store. No extra install, instant setup.
Standout features:
- Free up to 10,000 emails a month, then just $1 per 1,000 sent
- Lives inside your Shopify admin
- Abandoned checkout automations are always free and do not count toward your limit
- Around 33 templates with basic segmentation and analytics
The catch: Basic editing, weak segmentation, and limited automation triggers. You will outgrow it once sales pick up.
Best for: New stores under $5K a month proving product market fit.
4. MailerLite: Best Simple and Affordable Option
MailerLite is clean, easy, and very cheap, and it is the app we used in the test described at the top of this guide. The automation rivals tools that cost far more, and we had it set up and earning in an afternoon.
Standout features:
- Free plan for up to 500 to 1,000 subscribers and 12,000 emails a month
- Strong automation with multiple triggers and conditions
- Clean drag and drop builder and landing page editor
- Abandoned cart emails, A/B testing, and time zone delivery
What we found: On a small list (under 5,000 subscribers), it drove £337 in attributed revenue in 30 days, £293 of it from campaigns, off just a few sends. For a cheap, simple tool, the revenue per send was strong. This is the proof behind our point that a well set up budget app beats an expensive one you underuse.
The catch: Fewer integrations than Mailchimp, and reporting is lighter than advanced rivals like Klaviyo. The native Shopify connection works but is less deep than the Shopify first leaders, so confirm the sync covers the events you need.
Pricing: Free to start. Paid from about $10 a month. Roughly $73 a month at 10,000 subscribers.
Best for: Small stores and solo founders who want simple email at a low price, and anyone who wants to prove email revenue before paying for a heavier platform.
5. Privy: Best for Popups Plus List Growth
Privy started as a popup tool and added email later. The popup product is excellent; the email side covers the basics. It holds a 4.5 star rating across roughly 4,100 reviews.
Standout features:
- Popups, flyouts, banners, announcement bars, and full screen takeovers
- Triggers by exit intent, scroll depth, time on page, cart value, or page URL
- Gamified Spin to Win display for higher opt in rates
- Welcome and abandoned cart flows, plus SMS
The catch: Pricing is based on monthly pageviews, so a traffic spike raises your bill before you bank the revenue. The email side is lighter than Klaviyo or Omnisend, so it is the wrong pick if email is your primary channel.
Pricing: Free suite for email capture (about 100 mailable contacts). Paid from $24 to $30 a month based on pageviews.
Best for: High traffic stores focused on popup driven list growth with light email needs.
6. Brevo: Best Email Plus CRM Combo
Brevo (once Sendinblue) mixes email, SMS, WhatsApp, and a light CRM. Its edge: you pay for emails sent, not contacts stored, which makes it unusually cheap for large lists.
Standout features:
- Pay by email volume, not contact count
- Unlimited contacts on every plan, including free
- Built in CRM, SMS, and WhatsApp
- Strong for transactional email
The catch: The native Shopify connection often needs a paid plan or a workaround through a tool like Zapier, so the data sync is not as seamless as Omnisend or Klaviyo.
Pricing: Free plan sends about 9,000 emails a month (300 a day) with unlimited contacts. Paid from $9 a month.
Best for: Stores with big lists, infrequent sends, or a need for CRM features.
7. Mailchimp: Best Known Name with the Biggest Integration Library
Mailchimp is the most recognized email name in the world, with over 11 million users and 800 plus integrations. If your other tools already plug into it, the switching cost is real.
Standout features:
- 800 plus integrations, more than any rival
- Landing pages, social ads, postcards, and basic CRM in one login
- Beginner friendly flow editor
The catch: The free plan has been cut back hard, automation is now paywalled, and pricing scales steeply past 1,500 contacts. It was built for general marketing, so the ecommerce depth trails Omnisend and Klaviyo. The Shopify integration was rocky for years but is stable as of 2026.
Pricing: Free for 500 contacts and 1,000 sends a month, no automation. Essentials from about $13 a month, Standard about $20.
Best for: Teams already deep in the Mailchimp ecosystem.
8. ActiveCampaign: Best for Complex Automation
ActiveCampaign is an automation heavyweight and the top rated marketing automation platform on G2, with a 4.6 star average from over 9,000 reviews. It pairs email with a real CRM.
Standout features:
- Over 500 automation templates
- Deep multi step automation with branching logic
- Native Shopify integration that triggers flows on product views, cart drops, and purchases
- CRM and sales engagement built in
The catch: Not built only for Shopify, so ecommerce features are less native than Klaviyo. The interface has a learning curve, and the 14 day trial caps at just 100 contacts and 100 emails.
Pricing: From about $15 a month for 1,000 contacts, rising sharply with list size.
Best for: Stores that want the most powerful automation and do not mind complexity.
9. Drip: Best Ecommerce Focused CRM
Drip is an ecommerce CRM with a strong Shopify integration and a 4.5 star rating, leaning into behavior based personalization.
Standout features:
- Behavior based segmentation using Shopify data
- Email plus popups, quizzes, surveys, and forms
- Product blocks pulled straight into emails
- Prebuilt ecommerce automation flows
The catch: Smaller community and fewer integrations than the giants. Pricing climbs with contact count.
Pricing: 14 day free trial, then paid plans based on contacts.
Best for: DTC stores that want ecommerce CRM features with solid automation.
10. GetResponse: Best for Webinars and Funnels
GetResponse goes beyond email into webinars, funnels, and landing pages. A strong fit if you sell courses or run live events alongside your store.
Standout features:
- Webinars for up to 500 attendees
- 200 plus landing page templates and a funnel builder
- AI product recommendations
- Shopify integration to pull inventory into emails
The catch: Automation lives on higher plans, with automated segmentation starting on the Marketing Automation tier. A bit pricier than budget rivals.
Pricing: Free for up to 500 contacts and 2,500 sends a month. Paid from about $19 a month for 1,000 subscribers.
Best for: Stores combining ecommerce with webinars, courses, or content funnels.
11. Seguno: Best Built Right Into Shopify
Seguno is built entirely inside the Shopify admin, so you never leave your dashboard. It holds a 4.6 star rating and focuses purely on Shopify merchants.
Standout features:
- Lives 100 percent inside the Shopify admin
- Unlimited sending on the free plan
- Back in stock alerts and enhanced reporting
- Custom HTML sections and onboarding on higher plans
The catch: Less advanced than Klaviyo or Omnisend for deep segmentation and multichannel sends. Higher tiers jump in price.
Pricing: Free for up to 250 subscribers with unlimited sending. Paid plans at $35 and $245 a month.
Best for: Shopify owners who want a simple tool that never makes them leave their admin.
12. Constant Contact: Best for Event Driven Stores
Constant Contact is a full marketing service that does more than email, especially strong for businesses built around events.
Standout features:
- A/B testing, automated resends, and advanced segmentation
- Event management and RSVP tools
- Landing pages and a basic website builder
- Shopify and WooCommerce plugins for purchase based segments
The catch: Automation is more basic than Brevo or ActiveCampaign. No free plan, only a trial.
Pricing: No free plan. A 14 to 30 day free trial, then plans from about $12 a month for 500 contacts.
Best for: Stores that run events or want email plus simple site building in one place.
13. Moosend: Most Budget Friendly with Unlimited Sends
Moosend is one of the cheapest ways to run real automation, and every paid plan includes unlimited email sending.
Standout features:
- Unlimited email sends on all paid plans
- Visual automation builder with trigger, condition, action logic
- Built in AI Writer for campaign content
- Conditional content and dynamic product recommendations
The catch: No forever free plan, only a 30 day trial. The ecommerce integration is lighter than the Shopify native leaders.
Pricing: No free plan. Paid from $9 a month for 500 contacts with unlimited sends.
Best for: Cost conscious stores that still want strong automation and high volume.
14. AiTrillion: Best All in One Marketing Suite
AiTrillion bundles email with loyalty, reviews, memberships, and affiliates. It holds a high 4.8 star rating on a smaller review base.
Standout features:
- Email plus loyalty, reviews, and memberships in one platform
- Behavior triggered flows for cart, welcome, post purchase, and win back
- 100 plus mobile responsive templates
- Segmentation on purchase history and browsing behavior
The catch: As an all in one suite, individual tools can feel less deep than a specialist. The smaller review count means less track record than the giants.
Pricing: From about $29 a month for a complete program, with a free tier available.
Best for: Stores that want email, loyalty, and reviews bundled rather than stitched from separate apps.
At a Glance: All 14 Apps Compared
| App | Best For | App Store Rating | Free Plan | SMS Built In | Starting Paid Price |
|---|---|---|---|---|---|
| Omnisend | Most stores, multichannel | 4.7 to 4.8 | Yes (250 contacts) | Yes | $16/mo |
| Klaviyo | Advanced, high volume | 4.5 | Yes (250 contacts) | Yes | ~$20/mo |
| Shopify Messaging | Brand new stores | Built in | Yes (10K emails) | No | Free, then $1/1K |
| MailerLite | Simple and cheap | High | Yes (12K emails) | Add on | ~$10/mo |
| Privy | Popups plus list growth | 4.5 | Yes (~100 contacts) | Yes | $24/mo |
| Brevo | Email plus CRM | High | Yes (9K emails/mo) | Yes | $9/mo |
| Mailchimp | Biggest integration library | Mixed | Yes (no automation) | Limited | ~$13/mo |
| ActiveCampaign | Complex automation | 4.6 (G2) | Trial only | Yes | ~$15/mo |
| Drip | Ecommerce CRM | 4.5 | Trial only | Add on | Contact based |
| GetResponse | Webinars and funnels | High | Yes (500 contacts) | Add on | ~$19/mo |
| Seguno | Built into Shopify admin | 4.6 | Yes (250 contacts) | Add on | $35/mo |
| Constant Contact | Event driven stores | Solid | Trial only | Yes | ~$12/mo |
| Moosend | Tightest budgets | Solid | Trial only | Add on | $9/mo |
| AiTrillion | All in one suite | 4.8 | Yes | Yes | ~$29/mo |
The Real Cost at Scale (The Number That Actually Decides It)
The “starts at” price is almost meaningless, because both Klaviyo and Omnisend scale with your list, and the gap between them widens fast. Here is roughly what the email plan with unlimited sends costs as your list grows, based on current vendor pricing.
| Subscribers | Klaviyo (email) | Omnisend (Pro) | Notes |
|---|---|---|---|
| 5,000 | ~$100/mo | ~$99/mo | Basically even |
| 10,000 | ~$150/mo | ~$173/mo | Klaviyo slightly cheaper here |
| 25,000 | ~$400/mo | ~$330/mo | Omnisend pulls ahead |
| 50,000 | ~$720/mo | ~$445/mo | Omnisend about 40 percent cheaper |
| 100,000 | ~$1,380/mo | ~$730/mo | Gap keeps widening |
Two lessons for founders:
- Below 25,000 contacts, the two cost about the same, so decide on features and fit, not price.
- Above 50,000 contacts, Klaviyo charges a large premium. It is only worth it if you actually use the deeper segmentation and predictive features. Plenty of stores pay it and use 20 percent of the platform.
Insider Insights: What Founders Learn the Hard Way
This is the part the star ratings will never tell you.
The price you see is not the price you pay
Most platforms bill on active profiles, not subscribers. An active profile is anyone who interacted in the last year, even if they never opted in. If you have 30,000 subscribers but 80,000 active profiles, you pay for 80,000. Klaviyo made this stricter in early 2025. The fix: estimate your real profile count before you sign, and prune disengaged contacts regularly. A clean list is not just better for deliverability, it directly lowers your bill.
Switching costs more than the subscription
Migrating between platforms runs roughly $4,000 to $12,000 in real cost and four to six weeks of work, because contacts and lists transfer by CSV or a one click tool, but every flow has to be rebuilt by hand. Complex flows with branching logic and predictive triggers never transfer cleanly. So the goal is to pick once at your current scale and the scale you expect in 12 months, not to chase a cheaper sticker price and rebuild everything two months later.
SMS pricing hides the real difference
If SMS is part of your plan, the comparison shifts. Omnisend’s Pro plan bundles SMS credits equal to the email plan cost. Klaviyo bills SMS separately at roughly $0.015 per US message, which at 50,000 sends a month adds about $750 on top of the email bill. For stores that send real SMS volume, the all in gap between the two is wider than the email tables suggest.
The reviews bundling trick that closes the price gap
Klaviyo Reviews launched in 2024 and lives inside the same dashboard as email. If you currently pay for Klaviyo plus a separate reviews app like Yotpo or Judge.me, switching to Klaviyo Reviews can collapse two bills into one, which often offsets most of Klaviyo’s higher email price. This is a genuine reason a higher list price can still be the cheaper total.
Buy for the operator, not the logo
The most expensive mistake we see is a small team buying Klaviyo because “everyone uses it,” then never using more than four flows and a newsletter while paying $400 a month for idle capability. Klaviyo rewards a team that treats email as a craft and has someone trained on it. Omnisend rewards the founder who is also doing eight other things and needs two click actions. Be honest about who logs in four times a week.
The 5 Flows That Capture 80 Percent of Email Revenue
Whichever app you choose, these five automations do the heavy lifting. Build these before you worry about anything else.
- Welcome series. Three to five emails after signup: brand intro, social proof, soft offer. Lifts revenue per subscriber by 30 percent or more.
- Abandoned cart. Two to three emails over 24 hours. The single highest ROI flow you will run.
- Browse abandonment. Triggers when someone views a product but does not add to cart. Lower volume, high intent.
- Post purchase and cross sell. Two to three emails after a purchase: thank you, how to use it, related products.
- Win back. Triggers for customers who have not bought in 90 plus days. Lifts repeat purchase rate.
A few segmentation patterns that consistently work: split your list by lifetime value (top tier gets exclusive launches, bottom tier gets win back offers), by product category browsed, and by engagement level so you email engaged subscribers more and prune the rest.
Decision Framework: Pick by Store Size, Budget, or List Size
Pick by store size
| Store stage | Monthly revenue | Best fit | Why |
|---|---|---|---|
| Brand new | Under $5K | Shopify Messaging | Free, instant, no extra app |
| Growing | $5K to $50K | Omnisend | Multichannel, fair pricing, fast setup |
| Established | $50K plus | Klaviyo | Deepest data and revenue attribution |
| All in one needs | Any | AiTrillion | Email, loyalty, and reviews together |
Pick by budget
| Budget | Best fit | Notes |
|---|---|---|
| Zero | Shopify Messaging or Brevo free | 10K and 9K free emails a month |
| Tight (under $15/mo) | Moosend or MailerLite | Real automation for very little |
| Mid ($15 to $60/mo) | Omnisend or ActiveCampaign | Strong features without enterprise cost |
| Flexible | Klaviyo | Worth it only if you use the full toolkit |
Pick by list size
| List size | Best fit | Why |
|---|---|---|
| Under 1,000 | MailerLite or Shopify Messaging | Cheap or free at this stage |
| 1,000 to 10,000 | Omnisend | Best balance of features and price |
| 10,000 to 30,000 | Omnisend or Klaviyo | Decision is about features, not price |
| 30,000 plus | Klaviyo (if you use the depth) | Built for high volume segmentation |
| Large but infrequent sends | Brevo | You pay per email, not per contact |
A simple rule: do not pay for power you will not use, and do not pick the tool you cannot staff.
Email Is Only Half the Battle: Capture More Revenue at Checkout
Here is something most guides skip. Email recovers carts after people leave. But the smartest move is to grow each order before they ever leave your site. That is where your cart and checkout experience does the heavy lifting, and it is the side of the funnel we live in every day.
Pair your email app with a strong cart and upsell tool so the two compound:
- Oxify Cart Drawer & Post Purchase turns your cart into a full sales engine: slide cart, in cart upsells, frequently bought together, AI recommendations, a free shipping bar, free gifts, BOGO, a countdown timer, and post purchase upsells. It carries a 5.0 rating, is Built for Shopify, and has a 14 day free trial. It lifts average order value while your email flows handle the follow up.
- Oxify Quantity Breaks is the most complete all in one bundle app: a Build Your Own Box builder, quantity breaks, tiered pricing, volume discounts, BOGO, Buy X Get Y, free gifts, fixed bundles, a cart progress bar, A/B testing, and analytics. Also Built for Shopify, with a free plan to start.
Email brings people back. A strong cart and bundle setup makes each visit worth more. Together they compound your revenue.
Frequently Asked Questions
What is the best email marketing app for Shopify in 2026?
For most stores, Omnisend is the best overall pick because it combines email, SMS, and fast setup with fair pricing, and it holds a 4.7 to 4.8 star App Store rating. For large or advanced stores running serious lifecycle marketing, Klaviyo offers the deepest segmentation and reporting, but it costs more at scale.
Which email marketing apps offer advanced segmentation and abandoned cart automation under $50 a month?
Omnisend (from $16), ActiveCampaign (from about $15), and Drip all offer advanced segmentation and abandoned cart flows under $50 a month at smaller list sizes. Klaviyo also fits at lower contact counts since it never gates features by plan, though the price rises quickly as your list grows.
How much does Klaviyo really cost compared to Omnisend?
At 5,000 contacts they are roughly even (around $100 a month each). By 50,000 contacts, Klaviyo is about $720 a month versus Omnisend at about $445, and the gap widens further at 100,000. Both also bill on active profiles, not just subscribers, so your real bill can be higher than the headline tier.
Which Shopify Messaging apps include SMS and multichannel campaigns?
Omnisend, Klaviyo, Brevo, Privy, and Constant Contact all include SMS in the same platform. Omnisend adds web push too and bundles SMS credits into its Pro plan, which makes it the better value for stores that send heavy SMS volume.
Which email marketing app is best for stores with 10,000 plus subscribers?
Between 10,000 and 30,000 contacts, Omnisend and Klaviyo cost about the same, so choose on features. Above 30,000, Klaviyo is built for high volume segmentation but charges a premium, while Omnisend stays cheaper, and Brevo is cheapest if you store a big list but send infrequently.
Do any of these apps offer free migration from another provider?
Yes. Omnisend and Klaviyo both offer one click migration tools that pull contacts, segments, and basic flows from competitors, usually within a few hours. Plan for the rest: complex flows have to be rebuilt by hand, and a full migration realistically takes four to six weeks.
Which app has the best deliverability for small retailers?
ActiveCampaign and Klaviyo have especially strong deliverability reputations, but every top app performs well when used correctly. The bigger factor is your own sending: segment your list, prune inactive subscribers, set up SPF, DKIM, and DMARC, and do not blast everyone every day.
Which Shopify Messaging apps integrate with loyalty programs and lifecycle automations?
AiTrillion bundles email with loyalty and reviews in one suite. Klaviyo and Omnisend both support deep lifecycle automations and connect with popular loyalty and subscription tools, including Recharge, through their integration libraries.
What hidden costs should I watch for?
Three big ones: billing on active profiles rather than subscribers, SMS billed separately on some platforms, and the cost of a separate reviews or popup app. Migration is the largest hidden cost of all, around $4,000 to $12,000 and several weeks of work, which is why picking the right tool the first time matters.
Can I use an email app and a cart upsell app together?
Yes, and you should. Email apps recover lost sales after customers leave. A cart and upsell app like Oxify Cart Drawer raises your average order value before they leave. Running both captures more revenue from the same traffic.
Final Verdict
The best email marketing app for Shopify depends on your store size, your list size, and who will run it. For most growing brands, Omnisend wins on fast setup, built in SMS, and predictable cost. For large data driven stores with a team that treats email as a craft, Klaviyo is worth the premium, especially if you fold in Klaviyo Reviews. And if you are just starting out, Shopify Messaging gets you going for free.
Whatever you choose, remember two things. First, the app matters less than the five core flows. Second, email is only one side of the funnel. To get the most from every visitor, pair your email tool with a high converting cart and bundle setup.
